ILLINOIS SOYBEAN ASSOCIATION POSITION DESCRIPTION

Position:                      Digital Communications Specialist

Reports to:                   Communications Manager

Direct Reports:             None

Indirect Reports          None

Illinois Soybean Association (ISA) is a statewide organization that strives to enable Illinois soybean producers to be the world's most knowledgeable and profitable soybean producers.

The Digital Communications Specialist will support the creation of a strategy and the effective implementation of website and social platforms, as well as develop and execute data management, database maintenance, and CRM integration. This position supports the organization in both internal and external communications efforts, developing and deploying digital tactics, implementation and analysis that include, but are not limited to, presentations, CRM data input and organization, email deployment and evaluation and website strategy, development, and analysis.

Essential Duties and Responsibilities

• Provides creation, implementation, and analysis for ISA’s digital media channel.


• Maintains ISA’s Hubspot data and reporting; acts as the organization’s designated data owner, accountable for the governance, integrity, and oversight of its data assets.


• Supports and drives ISA digital initiatives, including website maintenance and email marketing.


• Serves as staff contact for data integration into the CRM system.


• Leads in implementing, distributing, and analyzing e-newsletters, text, and email marketing campaigns with internal teams and external contractors.


• Tracks, analyzes, and recommends improvements for web and social analytics.


• Supports internal communications projects as assigned per campaign process.


• Leads all back-end and front-end website updates. Works closely with IT to keep site functioning properly.


• Reports digital insights to ISA leadership team.


• Provides event and project support as needed.

Competencies

• Able to work independently and cooperatively with others on a teams and external contractors.


• Ability to analyze problems, develop a path toward problem solving, and manage the process to completion.


• Capacity to make decisions and communication with tact and professionalism.


• Strong written and oral communications with internal and external audiences.


• Strong relationship building skills and ability to thrive within a rapidly changing environment.


• Able to manage multiple projects with varying timelines and specific deliverables.