About Us: 

Adapting Social is a design, marketing, and creative agency fueled by entrepreneurial spirit and ambition. We are building a culture of the industry’s brightest talent while creating a fun, hardworking, and friendly eco-space. We are the ultimate resource for our clients offering Marketing, Web Design, Graphic Design, Social Media Management, Copywriting + Blogging, Email Marketing, Digital Marketing, Photography, and Videography. As we continue to grow our team, our clientele, and develop our company, we realize that our current success is a direct result of talented individuals with the ability to productively work as a team.

Our mission is to support and serve small businesses around the world while cultivating a culture that allows our team to be creative and happy!

Job Description:

Responsibilities of the Digital Ads Expert include managing multiple client advertising campaigns; developing digital ad campaign strategies; recommending and tracking budgets; placing ads; tracking and analyzing campaigns; optimizing campaigns for performance metrics and budget requirements; assisting account staff with making recommendations to clients; integrating and tracking performance across channels including search, display, social and email; using data to identify, build and segment audiences; and ensuring the latest paid search/social innovations are applied.

Responsibilities:

Below are some of the responsibilities a Digital Ads Expert is expected to assume in their position:

• Develop PPC strategies on Google, Facebook, Instagram and LinkedIn to increase online visibility and conversions

• Manage all aspects of Google Ad campaigns and Facebook ad campaigns.

• Create and optimize ad campaigns and paid search landing pages

• Analyze and optimize ad campaigns to increase return on investment (ROI)

• Analyze and optimize pay-per-click (PPC) campaigns to increase ROI

• Manage and optimize shopping, search and display campaigns across multiple devices

• Provide internal support to team members managing various marketing campaigns

• Provide client facing communication and support to PPC only clients in an effort to reach their goal. 

Job Qualifications and Skill Sets:

Below are the qualifications expected of a Google Ads expert:

• A degree in digital marketing or a related business field.

• In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics.

• Strong conversion tracking experience through Google Ads and Analytics.

• Facebook and Google Analytics and Advertising (3+ Years).

• Proven experience with digital and social media platforms and technologies.

• An understanding of search engine optimization (SEO) and search engine marketing (SEM) and analytics reporting.

• Google Ads certification.

• Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients.

• Comprehensive experience with Google Ads Editor.

• Experience solving complex marketing challenges.

• Capable of managing multiple campaigns at the same time.

• Detail-oriented with strong time management and problem-solving skills.

• Ability to pick up new technologies.

• Ability to work well under pressure and within tight deadlines.

• Strong work ethic with an "Above and Beyond" attitude.

Benefits: 

• Remote Position

• Paid Time Off

• Paid Holidays / Birthday

• Healthcare

• 401k Plan

• Yearly Incentive/Bonus Program

• Instant and Monthly Incentives

• $10,000 Five Year Bonus

• Health and Wellness Reimbursement

• Education Budget

• Collaboration Office Space

• Work From Where You Love 24/7!