To be considered for the role, candidates must be living in/near Rochester and be authorized to work in the United States without sponsorship.

About Measures for Justice

Measures for Justice is a nonpartisan nonprofit organization dedicated to developing tools and services that help communities, including the institutions that serve them, reshape how the criminal justice system works. Since 2011, we have been collecting, standardizing, and publishing criminal justice data to increase transparency, accessibility, and accountability. We’re leading a movement to change the future of criminal justice.


Role Overview

As a Digital Marketing Associate I at Measures for Justice, you will play a pivotal role in elevating the Measures for Justice brand. You will spearhead the creation, planning, implementation, and evaluation of digital content strategies and campaigns, including for social media. You will also directly contribute to both internal and external communications to drive engagement for our stakeholders and staff. Through your expertise and contributions, you will play a crucial role in advancing our mission to reshape how the criminal justice system works.

Key Responsibilities

  • Develop and execute organic and paid digital marketing strategies that are aligned with organizational goals

  • Serve as the program lead for all our social media channels (LinkedIn, Instagram, Facebook, and X)

  • Monitor analytics, create reports, and recommend improvements on campaign and strategy outcomes

  • Contribute content for communications and marketing, including newsletters, website copy, and brochures

  • Collaborate cross-departmentally to support business development, engagement, and fundraising functions

  • Support our SEO and SEA efforts

  • Manage internal and external partner relationships to develop cross-posting content strategies

  • Demonstrate a commitment to diversity, equity, inclusion, and belonging by modeling inclusive behaviors and proactively managing bias

Your Experience

  • Proven experience in a role focused on developing digital and/or social media marketing strategies

  • Skilled in developing, implementing, and evaluating performance for both organic and paid digital marketing campaigns, including for social media and Google platforms

    • Social media experience must include at least two of the following platforms: LinkedIn, Instagram, Facebook, or X

  • Strong experience managing projects and balancing multiple priorities

  • Ability to connect with individuals from diverse backgrounds, training, and experiences

  • Availability for approximately 20% local, regional, and national travel, with national travel being the most common, to provide marcomms support at various events

Bonus Points

  • Proficiency in MailChimp, Constant Contact, or similar email marketing programs

  • Experience with business-to-business (B2B) marketing

  • Background leveraging digital marketing channels for fundraising efforts

  • Experience with WordPress

If you do not have the skills/experience mentioned in the bonus points section, we still encourage you to apply!

Benefits

  • Meaningful work that contributes to positive social change

  • Collaborative and inclusive work environment fostering growth and work-life balance

  • Comprehensive medical, dental, and vision coverage

  • Generous paid time off, including 20 days vacation, 10 sick days, 15 paid holidays (including the week between Christmas and New Year’s Day!), and 2 days of community service

  • Reduced hours on summer Fridays

  • Paid parental leave

  • 401k matching up to 3% of annual salary

  • Professional development opportunities via Bravely, Coursera, and more

  • Flexible work arrangements, including remote and hybrid work, for eligible positions

  • Full technology package including computer, monitors, bluetooth devices, and more

Commitment to Diversity, Equity, Inclusion, and Belonging

Measures for Justice is committed to fostering diversity, equity, inclusion, and belonging in our workplace. We strive to create a welcoming environment for people of all backgrounds by eradicating barriers to access and opportunity. We encourage applicants from all backgrounds and experiences to apply. 

EEO Statement

Measures for Justice provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. 

Legal Requirements

Background checks will be conducted for candidates who receive an offer of employment and employment will be contingent on the evaluation of any information received consistent with applicable laws. Follow-up background checks will be conducted on employees after each five years of employment.

 

Accommodations

Measures for Justice will provide reasonable accommodations for qualified individuals with disabilities. If you require an accommodation during the hiring process, please contact Rachel Snyder at rachel.snyder@measuresforjustice.org.