• You are a talented, creative, and resourceful marketing professional who strives for perfection and delivering results to the organization. You strive in environments where you can make mistakes and learn from them, constantly improving your results in order to deliver what is best for customers and the company. You have a deep understanding of customer research, A/B testing, messaging, positioning, email marketing, search marketing, and social media marketing. You can create content and figure out creative ways to meet goals with a minimal budget. You operate best without a lot of guidance while consistently seeking feedback to improve your results. You have a desire to make complex technologies easy and a continued focus on delivering creative ways to capture customer attention and adoption. You understand and respect the marketing funnel – and strive to fill the leaks in the funnel to deliver the ultimate conversion rates. You want to get leads in the funnel and move them to loyal customers as efficiently as possible while creating a loyal customer following. If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. 


        Digital Marketing Manager Responsibilities Include: 


        • Planning Web, SEO/SEM, email, social media, and display advertising campaigns 
        • Maintaining our social media presence 
        • Measuring and reporting on the performance of all digital marketing campaigns 


        You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. 


        Responsibilities:


        • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns 
        • Design, build and maintain our social media presence 
        • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
        • Identify trends and insights, and optimize spend and performance based on the insights 
        • Brainstorm new and creative growth strategies 
        • Plan, execute and measure experiments and conversion tests 
        • Collaborate with internal teams to create landing pages and optimize the user experience 
        • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints 
        • Instrument conversion points and optimizes user funnels 
        • Collaborate with agencies and other vendor partners 
        • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 


        Technical Knowledge: 


        • BS/MS degree in marketing or a related field 
        • Proven working experience in digital marketing 
        • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 
        • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 
        • Experience in optimizing landing pages and user funnels 
        • Experience with A/B and multivariate experiments 
        • Solid knowledge of website analytics tools (e.g., Google Analytics, Tag Manager, Hot Jar, LogRocket, etc) 
        • Experience in setting up and optimizing Google Adwords campaigns 
        • Strong analytical skills and data-driven thinking 
        • Up-to-date with the latest trends and best practices in online marketing and measurement