Build and execute campaign & digital marketing roadmap
Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
Drive leads in the funnel and move them to payig & loyal customers as efficiently as possible
Measure ROI and KPIs and prepare budget
Develop specific campaigns to drive adoption and revenue
Oversee our social media accounts
Manage and improve online content, considering SEO and Google Analytics
Forecast sales performance trends and act proactively to increase our revenue
Monitor competition and provide ideas to stand out
Stay up-to-date with digital technology developments
Proven work experience as a Digital Marketing Leader
Demonstrable experience in designing and implementing successful digital marketing campaigns
Strong understanding of how all current digital marketing channels function
Solid knowledge of online marketing tools and best practices
Hands on experience with SEO/SEM, Google Analytics and CRM software
Expert in conversion optimization
Familiarity with web design
Excellent analytical and project management skills