Starburst is on a mission to modernize data access & analytics. Our company was founded in an unusual way; with customers and revenue from the beginning! Our growth is already ahead of some of the most successful software start-ups, and we don’t plan on slowing down.
We believe our opportunity is huge. Every large company in the world suffers from a data silo problem. Traditional data warehouse products approach the problem with old solutions that breed inefficiency and ultimately can’t help business analysts run fast analytics on all their data. This prevents the business from making better decisions to improve their company’s performance. Starburst provides a modern solution that addresses these data silo & speed of access problems. Starburst helps enterprises harness the value of open source Presto, the fastest distributed query engine available today, by adding the tools and 24x7 support that meet the needs for big data access at scale. Ultimately, Starburst helps organizations run analytics anywhere to make better business decisions.
About the Role
We’re looking for a Marketing Campaign Specialist to own our marketing campaign calendar, planning and execution across multiple channels. As the Campaign Specialist, you’ll own the email marketing channel as well as coordinate the execution of campaigns across multiple channels. You’ll create exceptional outreach campaigns that communicate Presto + Starburst’s value. You’ll partner with the sales team to ensure they have the content and outreach templates in Yesware that they need to be successful. You’ll also work with our alliances team to identify opportunities to create joint campaigns with partners. We’re looking for a hard-working and detail-oriented marketer who’s up for the challenge of ramping campaign activity to grow Starburst’s pipeline. This role reports to the Director, Demand Generation.
The ideal Marketing Campaign Specialist has 2-3+ years of experience at a software company supporting marketing campaigns and collaborating with sales.
Maintain our campaign calendar, plan, and execute campaigns that increase our brand awareness and drive qualified leads
Utilize project management skills and work with stakeholders to keep campaign deliverables on time and on budget
Work with product marketing and channel owners to determine the communication and channel strategy.
Support ABM programs in coordination with event marketing and campaign marketing
Gather and analyze campaign performance metrics to determine success,
Help set future KPIs and continually optimize messaging and channels
Partner with the sales team to ensure they have the content and outreach templates in Yesware that they need to be successful
Optimize lead scoring and MQL process through feedback and conversion metrics
Communicate account level activity and insights from our marketing campaigns that help improve the efficiency of the sales team.
2-3+ years of marketing experience working for a software company planning events
Very strong written, verbal, and interpersonal skills
Committed to engaging with and delighting customers
Proven relationship-building skills with sales teams
Ability to thrive in fast-paced, deadline-driven environments
Familiarity with a range of martech and analytics tools (Our stack includes Hubspot, Wordpress, Salesforce, Google Analytics)