Job Details

Senior Marketing Analytics Lead

In this key
strategic role for Navistone, the Senior Marketing Analytics Lead will support
the Client Services team by producing campaign analytics that promote
actionable insights and optimization, as well as help define new opportunities
and goals for the company based on their analysis. This role requires a balance
of technical experience in dealing with data, data sources, and reporting
platforms with business acumen and the understanding of how to create intuitive
reports and insights. This individual will help drive a data-driven culture and
collaborate to establish the infrastructure for delivery of effective marketing performance analysis and actionable insights.

We’re an
energetic company and are looking for a passionate individual who fits our
culture to join our organization.
Headquartered in OTR, NaviStone® is one of the hottest, venture-backed software companies in
Cincinnati. We’re breaking new ground in customer acquisition and retargeting,
creating a marketing channel that never existed before.

If you like
“slow moving/nothing ever changes” environments, please stop reading now!

Responsibilities

·       
Develop relationships with
co-workers, leadership, and key stakeholders and possess the communication
skills and confidence to deliver technical information to non-technical
audiences.

·       
Analyze internal and external data,
and client success metrics to identify patterns and provide actionable
insights.

·       
Present recommendations to Client
Services team based on insights and actionable intelligence.

·       
Leverage analysis of performance
data, conversion trends, and success metrics to identify patterns to influence
future product opportunities.

·       
Act as subject matter expert in
fielding analytic requests and questions.

·       
Implement and optimize data
management processes to enhance current analytics offerings using all available
tools.

 

Qualifications:

·       
5+ years of relevant work experience
in analytics and data, BA/BS in Mathematics, Statistics, Finance, Marketing,
Economics or related field.

·       
Complex problem solving skills and
ability to work hands on with data.

·       
History of data curiosity and proven
ability to use data to produce insights.

·       
Well-versed in the core MS Office
suite programs and an advanced user of Excel including the ability to use
formulas, functions, and pivot tables.

·       
Intermediate to advanced SQL
knowledge.

·       
Intermediate to advanced experience
working with creating reports and dashboards using Business Intelligence
toolset, experience with Power BI a plus.

·       
Experience and confidence with
business operations as well as technology: must understand how the web,
analytics, and databases work.

·       
Exceptionally high standards in communicating
the results of analysis in a clear and effective manner.

·       
Experience working cross
functionally, supporting internal and external partners/clients.

·       
Breadth and depth of knowledge
pertaining to the MarTech/AdTech space, prior experience with Retail/Ecommerce
or Agency a plus.

·       
Self-starter, reliable team player
with strong initiative and the ability to thrive in high- intensity, rapidly
changing environment.

·       
Ability
to balance attention to detail and rapid execution. 

Cincinnati
Internet
Product
Full-time
Some Experience