Job Details

VP of Marketing

About Us:

Born from the desire to inspire and create adventure and community, SUPER73 is an American lifestyle adventure brand fusing motorcycle heritage and youth culture. We are a group of adventurers, creators, builders, thinkers, innovators, dreamers, and most importantly, doers who believe that the whole of our efforts far outweighs the sum of our parts. This is not for the faint of heart. We work hard, we move fast, and we are on a mission. For us, this is not a job, this is an opportunity to fuse passion with a career and compete in a newly emerging global industry.  If you believe that you can contribute to our team, we’d love to talk to you. 

About The Role:

The VP of Marketing will play an integral part in Super73’s international growth. Reporting to the co-Founder and CMO, you will be a strong analytical DTC marketer who will take the successful Content, Brand, and Marketing strategy that Super73 has carefully created and scale the vision, through a data-driven,  international omni-channel approach. You will have funnel ownership from awareness, purchase, postcare, and rabid fan development. Specifically, you will oversee PR, Paid Channels, eCommerce, Events, and Community. You will partner with the CMO, Creative Director, and manage a growing team. So if you like to roll up your sleeves, mentor, coach, and help navigate a cultural brand through hypergrowth then keep reading!

About You:

We are looking for a Consumer Marketing superstar that has 10+ years of DTC and B2B2C marketing experience. The ideal candidate is a well-balanced mix of master and apprentice. We need your acquisition expertise, but we also need you to be able to adapt your skills into our model; learning the industry and then working to take the business to the next level. We are a hyper-growth company looking to take the next leap.

Primary Responsibilities:

  • Monetization of an unmatched virality program 

  • Oversee CAC tracking and calibration on a daily basis to drive macro-level decision making around budget allocations and forecasts across all Super73 paid marketing activities

  • Lead eCommerce, pricing and promotional strategies and constantly calibrate both in alignment with the business, market dynamics, LTV impact and campaign/seasonal opportunities

  • Own day-to-day performance across the brands, flagging areas for opportunity with individual channels managers and highlighting wins across the team

  • Build brand awareness strategies needed to reach different customer segments, leveraging user research, market insights, and an understanding of our industry to identify, attract, educate, and retain customers

  • Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections

  • Evaluating, developing and communicating our marketing strategy and marketing plan alongside our Creative Director

  • Working with the CMO to ensure international marketing programs are effective and inline with the Super73 brand and strategy

  • Track, analyze and report on campaign success, ROI, and contribution to sales

  • Collaborate with the creative and brand teams to ensure active content is deployed effectively, while potential creative gaps are recognized and accounted for 

  • Own our pricing and promotional strategies and constantly calibrate both in alignment with the business, market dynamics, LTV impact and campaign/seasonal opportunities

  • Build out a comprehensive Growth Strategy function, with a focus on driving growth through coordination of cross-functional initiatives, analysis of pricing, promotions and insights

  • Oversee the comprehensive PR strategy

  • Serve as a senior Growth liaison, collaborating with partners across Product, Operations, Finance, Marketing, Comms, Design, etc.

  • Support innovation in high-volume social ad creation, landing page testing and other drivers of conversion and performance

  • Organizing company conferences, trade shows, and major events

Required Qualifications:

  • Comfort in serving as the deployment and acquisition expert, teaching others, while leading a team of data-driven, customer -centric marketers

  • A Bachelor’s degree in Marketing or related field and a minimum of 10 years in or an equivalent combination of experience and training that provides the required knowledge, skills and abilities

  • Have a broad knowledge of direct to consumer, wholesale and ecommerce business processes

  • Experience in building, marketing, and running a marketing team

  • Proven ability to manage budgets

  • Proven marketing campaign experience

  • Successful in prior global launch campaigns

  • Experience with digital marketing forms such as social media marketing and content marketing

  • High competence in project and stakeholder management

  • Excellent interpersonal, written and oral communication skills

Marketing & PR