Job Details

Marketing Manager

About NaviStone

NaviStone® is one of the hottest, venture-backed, marketing technology companies in Cincinnati. Located in OTR, we’re breaking new ground in customer acquisition and retargeting. We combine digital retargeting with classic direct mail, creating a new channel for online marketers. 

We expect 3-4x growth over the next two years, so if you like “slow moving/nothing ever changes” environments, please stop reading now! 

Marketing Manager Job Summary

The Marketing Manager is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts. Working closely with sales, the marketing manager will develop 1:1, and 1: many tactics, both inbound and outbound, designed to penetrate targeted accounts. 

Responsibilities include:

  • Manage the marketing and sales CRM program (HubSpot) for segmentation and targeting of prospects across the sales lifecycle. 

  • Implement demand and lead generation strategies to support pipeline generation and accelerate existing opportunities across broad categories as well as specific targeted prospects and contacts (ABM).

  • Contact leads from defined target lists to provide high-level product education in support of formal sales presentations.

  • Track lead flow to ensure the appropriate follow up on marketing programs.

  • Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media

  • Develop and maintain comprehensive account profiles; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals

  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

Job Requirements

  • Minimum of 3-5 year’s experience in a high-tech B2B demand generation, ABM, or field marketing role.

  • Bachelor's degree in Marketing, Business, or comparable education/experience.

  • Proven track record executing innovative and multi-part event and demand generation programs.

  • Attention to detail and discipline to follow established policies and processes.

  • Proven track record with account-based marketing programs and large account selling teams

  • Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.

  • Experience building, launching and reporting on campaigns using a HubSpot or comparable CRM, marketing automation platform.

  • Track record of developing and managing multiple marketing programs simultaneously.

  • Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns.

  • Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.

  • Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.