Market Expansion, Analyst

Title: Market Expansion, Analyst

Work Location: New York City (Hybrid). Must Reside in the New York tri-state area within the U.S.

Salary: $80,000/yr. - $85,000/yr. Commensurate with experience

About Grameen America:

Grameen America is a nonprofit microfinance organization dedicated to helping low-income women entrepreneurs build businesses to enable upward financial mobility. We envision an inclusive society in which all entrepreneurs, regardless of gender, race or income, have access to fair and affordable financial services. We provide affordable capital, credit- and asset-building, education and peer support to enable our members to boost their business income, create jobs and transform communities.

Founded by Nobel Peace Prize laureate Muhammad Yunus in 2008, Grameen America is now the fastest growing nonprofit microfinance organization in the U.S., having achieved tremendous milestones in its first 16 years of operations, investing in 220,000 low-income women entrepreneurs while demonstrating measurable impact. Our members have repaid their loans at a rate of over 99% and have become economic drivers in their communities. For more information, please visit grameenamerica.org

Who is this role for?

This role is part of a new team dedicated to accelerating our expansion strategy. This role sits at the intersection of data analysis, community mapping, and operational tactics. A rewarding pathway for proactive and curious minds that seek to make a material impact in the field of economic development while also building an upward career pathway. If you have a bias for action, like out-of-box thinking and want leadership exposure – this is the right role for you!

Overview of Expansion Team:  

Grameen America delivers its microfinance programs through a national network of branches comprised front-line field service personnel. We are building a dedicated, centralized growth & expansion team to accelerate our scale nationally. Key functions of the expansion team include upstream analysis to identify new markets and opportunities, on-ground market surveys, hiring and coaching of leaders and team members, and launch activities to go live.

The Market Expansion Analyst position plays a key role in the upstream activities and in the identifications of new opportunities. This position is ideal for someone who thrives in bringing together desk research and on-ground field work and merges quantitative and qualitative analysis. We are looking for someone who can understand the micro and small business entrepreneurial landscape in the U.S., map it to areas of need, and proactively find opportunities to expand its service to low-income communities nationally. This person must be comfortable with mapping tools, data analysis, secondary and primary research.

Job Responsibilities: 

Market Analysis & Research: 

Perform high-level analysis (e.g. Target Addressable Market, Serviceable Addressable Market) nationally and for targeted regions. Provide insights on market size and growth potential.

Conduct quantitative and qualitative research for each market, including demographics, income levels, cultural trends, neighborhood analysis, consumer trends, regulatory environment, etc.

Identify high-potential markets and recommend actionable strategies for entry and growth.

Prepare reports and presentations for leadership on market research findings and opportunities.

Geo-mapping of existing members to shape and align areas of coverage. Assist in carving out territories for branches based on data-driven insights.

Primary research & community mapping:

Conduct primary market research directly in the cities and markets that we are considering. Survey neighborhoods to assess demand and fit. Refine recommendations and strategies for entry.

Scout and cultivate community connections as we foray into new markets.

Assist with Go-To-Market activities including hiring of branch teams, soft outreach, customized marketing.

Project Management:

Project- manage pre-launch activities across multiple internal teams and vendors.

Manage timelines and resources for expansion projects.

Job Requirements: 

Education: Bachelor’s degree in business, economics, or related field.

Experience: 2+ years of experience in data analysis, market research, collecting and analyzing market data.

Proficiency in Excel, mapping tools (Google Maps or GIS platforms), PowerPoint. Familiarity with SQL and BI tools is a plus.

Analytical skills: ability to synthesize data into actionable insights.

Strong communication skills including written and oral. Spanish knowledge is a plus.

Organized, responsive and comfortable in managing a wide range of tasks.

Perform other related duties as assigned. We’re a collaborative team, and sometimes that means stepping outside your usual scope to help with projects or priorities that advance our mission. These “other duties as assigned” are part of how we adapt, innovate, and support one another. As such, additional duties, responsibilities, and activities may change or be assigned as needed to meet team and organizational goals.

In Person and Travel Requirements:

Travel to new locations to conduct primary research and on-site surveys.

Attend required in-person meetings in New York City.

Hybrid work arrangement required in the New York City office.

What We Offer You:

Medical, dental, and vision insurance plans

Paid Holidays, vacation and sick time

401K retirement savings plans

Flexible Spending Account (FSA)

Wellness platform with 2 free coaching sessions a month

Opportunity for advancement

And more!

Grameen America is an Equal Opportunity Employer (EEO) committed to diversity and inclusion in its workplace. Grameen America employment decisions are based on job requirements and individual skills and qualifications without regard to the applicant’s race, ethnicity, color, religion, sex, gender, gender identity, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law.

Grameen America, Inc. participates in the E-Verify program.

Must be able to legally work in the U.S.

Visa sponsorship not provided.

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