Fortified Data is a fast-growing, fully remote database services company helping organizations worldwide optimize their most critical data environments. As trusted advisors in database management, administration, and strategic consulting, we partner with clients to design solutions that don't just solve today's challenges—they scale for tomorrow's growth.

Our team brings deep expertise across high-volume, mission-critical systems, and we're known for translating complex technical problems into clear, actionable business strategies. We don't just manage databases—we elevate data engagements and transform technology environments.

We've built a collaborative, curious culture where your expertise matters, your growth is supported, and your impact is real—from anywhere.

Fortified Data is an equal-opportunity employer.  Eligible candidates must provide evidence of legal working status for any employer in the U.S.

Job Summary

Fortified Data is seeking a Sales Development Representative (SDR) to launch and accelerate your sales career by generating qualified pipeline that fuels our growth. This is an entry-level role designed to develop foundational sales skills while working alongside experienced sales professionals who are invested in your success.

As an SDR, you'll be the first voice prospects hear from Fortified Data. You'll research target companies, execute outbound campaigns, respond to inbound inquiries, and conduct initial discovery conversations that identify whether prospects are a good fit for our Managed Services, Professional Services, and Assessment solutions. You'll learn to recognize technical pain points, ask the right questions, and set the stage for deeper sales conversations.

This role is structured as a career launcher with clear advancement paths. SDRs who demonstrate strong performance, coachability, and technical curiosity typically advance to Account Executive roles where they begin closing their own deals.

Key responsibilities include executing targeted outbound prospecting campaigns, responding to and qualifying inbound leads, conducting initial discovery calls to uncover prospect needs, researching prospect companies and technical environments, maintaining CRM data quality and accuracy, scheduling qualified meetings with Account Executive team, and tracking personal metrics against monthly and quarterly goals.

Duties & Essential Job Functions

Outbound Prospecting and Lead Generation

  • Execute daily outbound prospecting activities including cold calling, email campaigns, and LinkedIn outreach to generate new business opportunities
  • Research target companies to understand their industry, size, technology footprint, and potential database-related challenges to generate outreach target list.
  • Identify key contacts and decision-makers (Database Administrators, IT Directors, Database Architects) through company websites, Zoominfo, and other research tools
  • Personalize outreach messaging to speak to industry-specific pain points and technical scenarios relevant to each prospect
  • Deploy multi-touch sequences across phone, email, and social channels with consistent follow-up cadence
  • Test different messaging approaches and share what resonates with different prospect segments
  • Meet daily and weekly activity targets for calls made, emails sent, and LinkedIn connections/messages
  • Generate consistent flow of qualified meetings for Senior Account Executive team
  • Schedule meetings and provide introductions in initial Discovery Call

CRM Management and Data Quality

  • Enter all prospect interactions, call notes, email correspondence, and outcomes accurately in HubSpot CRM
  • Maintain complete and up-to-date contact and company records with accurate titles, roles, and organizational information
  • Document discovery insights including technical requirements, qualification criteria, objections, and next steps
  • Update lead status and opportunity stages to ensure pipeline visibility
  • Use HubSpot sequences and automation tools to maintain consistent follow-up without manual tracking
  • Generate weekly activity reports showing calls, emails, meetings scheduled, and conversion rates
  • Ensure data hygiene supports accurate reporting and seamless handoffs to closing team

Learning and Skill Development

  • Participate in weekly coaching sessions and pipeline reviews with sales leadership
  • Shadow Account Executive team on client calls to learn full sales cycle and closing techniques
  • Study Fortified Data's service offerings, technical capabilities, ideal customer profiles, and competitive differentiators
  • Develop working knowledge of database technologies (SQL Server, Oracle, PostgreSQL, MySQL), common challenges, and industry trends
  • Learn to recognize buying signals, technical requirements, and organizational dynamics that indicate strong opportunities
  • Practice discovery call techniques and refine questioning approach based on feedback
  • Share competitive intelligence, objection patterns, and market insights from prospect conversations
  • Seek feedback proactively and demonstrate continuous improvement in conversion rates and qualification accuracy

Performance Tracking and Accountability

  • Meet or exceed monthly targets for qualified meetings scheduled and opportunities created
  • Achieve daily and weekly activity benchmarks for outbound touches (calls, emails, social outreach)
  • Track personal conversion rates at each stage (connect rate, meeting scheduled rate, qualification rate)
  • Maintain high-quality pipeline contribution measured by opportunity advancement and win rates
  • Demonstrate consistent improvement in productivity, efficiency, and effectiveness over time
  • Bring opportunities to logical conclusions (qualified meeting scheduled, disqualified with documented reason, or added to nurture sequence)

 

Education & Experience

Required Experience: 0-2 years professional experience; prior sales experience is a plus but not required. We're looking for demonstrated work ethic, communication skills, and eagerness to learn.

Preferred Experience: Preference will be given to candidates with experience in:

  • Performance Tracking and Accountability
  • Meet or exceed monthly targets for qualified meetings scheduled and opportunities created
  • Achieve daily and weekly activity benchmarks for outbound touches (calls, emails, social outreach)
  • Track personal conversion rates at each stage (connect rate, meeting scheduled rate, qualification rate)
  • Maintain high-quality pipeline contribution measured by opportunity advancement and win rates
  • Demonstrate consistent improvement in productivity, efficiency, and effectiveness over time
  • Bring opportunities to logical conclusions (qualified meeting scheduled, disqualified with documented reason, or added to nurture sequence)

Required Attributes

  • Coachability: Eagerness to learn, openness to feedback, and willingness to try new approaches without defensiveness. You view coaching as accelerant to your growth rather than criticism.
  • Work Ethic and Discipline: Self-starter mentality with ability to manage your time effectively in a remote environment, maintain consistent daily activity, and hold yourself accountable without constant oversight.
  • Resilience: Ability to handle rejection professionally, maintain positive attitude through periods of low response rates, and view "no" as progress toward "yes" rather than personal failure.
  • Communication Skills: Strong written and verbal communication with ability to sound professional and credible on phone and email, adapt your message to different audiences, and articulate value clearly.
  • Intellectual Curiosity: Genuine interest in understanding how businesses work, willingness to ask questions to truly understand prospect challenges, and desire to learn technical concepts quickly.
  • Competitive Drive: Internal motivation to hit goals, win, and continuously improve performance. You're energized by metrics and motivated by clear targets.
  • Technical Aptitude: Comfort learning new concepts quickly, ability to understand technical conversations without being intimidated, and willingness to build fluency in database technologies over time.
  • Attention to Detail: Meticulous with CRM data entry, note-taking, and follow-through on commitments. You understand that details matter in sales.
  • Positive Attitude: Enthusiasm, professionalism, and ability to represent Fortified Data with energy and confidence. You bring positivity to team interactions and client conversations.
  • Problem-Solving Mindset: Resourcefulness in finding ways to reach prospects, creativity when initial approaches don't work, and view objections as opportunities to better understand needs.

Work Environment

  • Fully remote position; Relocation to a different state or time zone requires advance approval
  • Up to 5% travel for company meetings, training sessions, trade shows, and select industry events
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