TeachTown, the leading provider of education solutions for students diagnosed with autism, intellectual and developmental disabilities, emotional disorders, and speech/language impairments is seeking a growth-minded individual to support TeachTown's go-to-market strategy and accelerate value creation. 

The Product Marketing Manager will report to the Director of Product Management and Product Marketing and will partner with our Product, Marketing, and Sales teams to create messaging for our products that ultimately generates customer insights that inform TeachTown's product strategy. 

Applicants will be required to send a content marketing writing sample or sample of marketing collateral.  These samples should be for public consumption and does not include Personally Identifiable Information (PII).

Key Responsibilities

  • Serve as the voice of products, both internally and externally, in industry and customer conversations by creating clear product messaging and positioning

  • Create and update product collateral on an ongoing basis

  • Develop a deep understanding of our target customers and buyers as the established expert for our product offerings

  • Conduct ongoing competitive and market research to support go-to-market efforts:  Win/Loss Calls, Surveys, Discovery Calls, Visits and Renewals

  • Manage product launches by collaborating with the Product team, building capacity for internal teams, and creating materials that build awareness and demand from prospects and customers

  • Gain customer insights through qualitative and quantitative data—K-12 market trends, internal reporting, customer feedback, and more—to inform product development, product messaging, and marketing

  • Work closely with Product and Sales Leadership to deliver training on demo talk tracks and discovery questions to support demo flow

  • Partner with Senior Product Marketing Manager to build and refine necessary collateral such as product one-pagers, demo decks, overview videos, etc.

Requirements:

    • 3+ years of product marketing experience in B2B SaaS (EdTech preferred)

    • 3+ years of experience working with special education, ABA and/or IDD

    • Demonstrated experience in go-to-market process 

    • Demonstrated experience with creating marketing collateral 

    • Has a growth mindset and thrives in a culture of coaching and feedback that encourages self reflection and personal development 

    • Able to manage competing priorities

    • Can-do attitude with a demonstrated ability to get things done under minimal supervision and drive results across cross functional teams

    • Strong written and verbal communication, solid presentation skills, and proven ability to run effective meetings; comfortable interacting at all levels of an organization

    • Very strong interpersonal skills with a demonstrated ability to achieve results in a ‘team-first’ environment

    • Knowledge of basic design principles and user experience a plus

Additional Notes:

  • US Work Authorization Required

Physical Demands and Work Environment 

The physical demands associated with the tasks described above are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

About TeachTown

Our mission is to measurably improve the academic, behavioral, and adaptive functioning of students with disabilities. TeachTown offers teachers, parents, and clinicians proven software, curriculum, tools, and strategies to help them meet educational goals and increase every child’s intellectual and social functioning. Here at TeachTown, we are committed to research and evidence-based practices with an exclusive focus on serving the needs of children diagnosed with autism spectrum disorder, those with intellectual disabilities or developmental delays, and children with emotional and behavioral disorders.

 

TeachTown’s solutions are based on applied behavior analysis principles, the only scientifically validated therapy for students with moderate-to-severe learning disabilities. In addition, the use of machine learning and data analysis enables our software to dynamically adapt curricula scope and provide personalized learning for each student in a highly scalable manner.

 

AAP/EEO Statement

 

TeachTown provides a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religion, national origin, sex (including pregnancy, gender identity or expression, and sexual orientation) parental status, genetic information (including family medical history) political affiliation, military service, age, veteran status, disability, or marital status, or any other characteristic protected by federal, state, or local law.  These protections extend to all management practices and decisions, including recruitment and hiring, appraisal systems, promotions, training, and career development programs. Consistent with these obligations, TeachTown also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs, observances, and practices.

 

All TeachTown employees are expected to display unquestionable integrity in every aspect of work and dealing with others. Respect for diversity and inclusion of all individuals is imperative to our business success, embedded in our culture, and required.