At ApexChat, we make small to medium sized companies more successful? How? We help them capture more of the leads coming to their website by leveraging real human beings to chat and take incoming phone calls. Over 8,000 websites today use our software and live agents, and we’re growing rapidly. We need your help!
Our culture is collaborative, pragmatic, experiment-driven and fast-paced. You’re a domain expert and we will work to foster your expertise. We’re looking for talented, entrepreneurially minded, and data-driven people.
We have a great benefits package including competitive pay, health insurance, 401k matching and free Cheez-Its.
Experience:
3+ years marketing experience
Preferred: B2B and/or technology marketing strategy/product marketing experience
Location: Remote - US or Canada
Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for ApexChat’s services. We tell ApexChat’s most important and interesting stories to educate customers about what is possible with ApexChat’s newest products.
We’re looking for a Product Marketing Manager to help us build and launch great products that resonate with ApexChat’s customers, target user personae, decision makers, end users and internal customers.
As the Product Marketer, you will be responsible for co-driving the go-to-market strategy & positioning for key ApexChat offerings. You will work directly on key initiatives on go-to-market, product launches, sales enablement, content, operations & pricing. You will work extensively with product management, marketing, sales, and operations to accelerate growth across our company.
You will:
● Co-Drive and co-plan the go-to-market strategy for ApexChat’s products, features, and services across cross functional teams
● Define positioning and key messaging through thorough understanding of the ApexChat product, audience, and key competitors
● Manage customer advisory board and beta users
● Collect user feedback - 1:1 calls, surveys, and raw data - to influence product roadmap
● Assist with packaging & pricing strategy for specific initiatives, such as product launches. This includes framing strategic considerations, creating potential solutions, analyzing options, collaborating with senior executives, incorporating industry learnings, and driving towards a decision.
● Co-Develop the sales enablement collateral and provide support at each stage of the sales funnel
● Craft & develop compelling audience-specific messages, content and tools (event keynotes, customer presentations, websites, whitepapers, infographics, webinars, customer success stories, product videos, how to guides, etc.)
● Partner with growth and content teams to drive awareness and demand for product
● Conduct user, market, and competitive research to better understand and evangelize market trends and apply key learnings to product roadmap and marketing strategy
● Develop a deep understanding of the ApexChat offering and how combined with other platforms and apps, solves problems for SMB customers
● Own product messaging, positioning and all launch activities including internal readiness, beta programs, documentation and content
● Drive internal product education and create useful customer-facing product help content