Join us at AllCells and help shape the future of biotech. Our diverse backgrounds in hematology, immunology, biotech and business fuel our creativity to find new solutions for our customers. Whether it's providing the highest quality cells to researchers around the world or supporting them in finding the next breakthrough. AllCells is looking for the best minds to help meet the changing demands of scientific research. At AllCells, you'll play an important role in staying a step ahead of what researchers need, and shaping the processes and solutions that make their jobs easier. Come be a part of the future of AllCells.


Job Summary

Are you looking for a role that challenges your digital marketing skills, analytical abilities and creative talents? If so, we might have the career for you! Reporting to the Marketing Manager, the Digital Marketing Associate will create and execute digital marketing campaigns, publish weekly and quarterly KPI reports, and complete day-to-day administrative tasks to support the marketing department. The Marketing Associate will also be expected to stay apprised of new digital marketing technologies, understand the science behind AllCells products, and be goal-oriented.

The AllCells Marketing department is a group of highly-motivated leaders focused on building brand awareness through a disciplined approach. We enjoy challenging the status quo and delivery results, but we also like to have fun! If you’re ready to accelerate your marketing career and flex your creative talents, you are in the right place!


Responsibilities


  • Partner with the Marketing Team to design and execute compelling digital marketing campaigns for the business to business (B2B) biomedical industry and the general public, that integrates across all channels - current digital campaigns, website content, social media posts, print and digital collateral, third-party portals, and the overall brand strategy

  • Lead recruitment efforts to drive donor flow into our Quincy and Alameda collection sites through active outreach targeting specific demographics  social media, SEO, email, guerilla marketing tactics, on-site college recruiting and local agencies.

  • Drive and optimize essential traffic and revenue metrics including CTR (click through rate),open rates, form fills, engagement, and retention metrics.

  • Act as the liaison between the content creation team and the Marketing Manager to execute digital campaigns such as emails, landing pages, forms, google ads, and social media posts

  • Monitor and routinely adjust digital marketing campaigns, lead attribution scoring, and daily budgets to meet business needs, while adhering to IRB requirements.

  • Create weekly KPI reports that captures digital marketing activity and comprehensive quarterly KPI reports that captures all digital marketing activities, competitor insight, and ROI

  • Manage all logistics for AllCells industry trade show schedules and field marketing events

  • Grow AllCells social media presence through consistent postings and engagement for B2B and B2C initiatives.

  • Occasional half-day travel is required to support execution and management of local events

  • Perform ad hoc market research to assist Product Manager

  • Other tasks and projects as assigned by the Marketing Team

Requirements

  • Bachelor’s Degree

  • Experience in designing, building and executing marketing campaigns and components

  • Programming experience using JavaScript, HTML and CSS is a plus

  • Proficient in Social Media Marketing and optimizing Social Media platforms (Facebook, Instagram, Twitter, LinkedIn and YouTube)

  • 1+ years of experience with an enterprise marketing automation platform such as Eloqua, SalesFusion, Marketo, Hubspot. NetSuite. Certificate in marketing automation platform is preferred but not required

  • Experience with Google Ads and Google Analytics

  • Detail-oriented, intuitive, collaborative, accountable, passionate and driven

  • Strong interpersonal skills and ability to participate on interdepartmental teams.

  • Must have ownership of work and be a proactive thinker

What AllCells Offers

AllCells offers a competitive salary and benefits package. For our full-time employees, we offer medical, dental, vision, and life insurance. We also offer long/short term disability, 401K, , FSA, vacation, sick, holidays, and a bonus program. We are located in Alameda, CA and easily accessible from BART and the Ferry. To learn more about our careers visit: 

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