General Statement of Duties
The Membership Development Specialist contributes to the growth of HealthTeamWorks® by planning, leading and implementing activities that increase revenue through Solutions Center, a subscription model membership program that is one of the company’s core lines of business. The Membership Development Specialist collaborates with the company’s leadership team, particularly the CEO, CMO, CSO, Learning and Diffusion Manager, and Marketing Specialist to exceed annual Solutions Center membership revenue goals. The Membership Development Specialist reports to the Learning and Diffusion Manager and supports other HealthTeamWorks®’ initiatives as needed.
Position Summary
The Membership Development Specialist will utilize his or her professional experience, data collection, and analysis to grow and maintain a HealthTeamWorks® Membership program that brings consistent, high-impact, and relevant value for members. The Membership Development Specialist may also be involved in client needs analysis and collaborative development of services or content to address those needs.
Essential Job Responsibilities:
• Craft and facilitate communications with members and prospective members, including messaging, surveys, focus groups, and conversations to collect data for the creation of value in a Membership program.
• Assist in the development, fielding, and data collection and analysis of market research. Stay abreast of customer and marketplace trends, competitive information, and data, to inform decisions about marketing initiatives and new services/products.
• Execute efforts to increase member engagement, value, and revenue.
• Work closely with internal teams to develop and execute effective marketing and branding strategies.
• Create and implement a strategy to generate revenue by recruiting new members, identifying new target markets, and meeting clearly defined targets.
• Develop and maintain member, investor, and event attendee databases and mailing lists utilizing existing HealthTeamWorks® technologies.
• Work with Learning & Diffusion Manager to enhance the existing membership program to provide a more compelling offering and encourage growth. This could include members-only events, newsletters, special offers and editorial team access.
• Work with communications and client solutions team members to develop and write creative, effective marketing pieces that address a member need and communicate the value of HealthTeamWorks® offerings to maximize sales and support the HealthTeamWorks® brand.
• Collect, evaluate, and compile individual training materials, curriculum and content into delivery resources and tools to be used ad-hoc or customized specific to healthcare team needs.
• Utilize knowledge of learning styles, create and define facilitation methods to best engage and reinforce learning for multiple audiences.
• Continuous evaluation of new content and updates to be added and maintained as Solutions Center resources, collaboration projects and collaborative learning activities grow and expand.
• Be the point person to answer questions from members and potential members about offerings, events, and value proposition.
• Act as a conduit between members and reporting staff to identify story ideas and potential audience collaborations • Support business development by actively participating in client needs analysis and working collaboratively with internal and external customers as needed to create and deliver solutions to those needs.
• Establish and maintain a supportive, collegial role with HealthTeamWorks® clients and Solutions Center members. • Perform continual research and analysis to identify potential new Solutions Center members. This includes examining and assessing potential members based on product and services inquiries, registration attempts by non-members, participants in other HealthTeamWorks® projects, etc.
• Evaluate opportunities for HealthTeamWorks® to provide additional services to Solutions Center members in addition to their current membership benefits.
• Other duties as assigned.
Location/Physical
The Membership Development Specialist position requires the ability to balance the work of a typical office environment in a virtual setting, professionally managing multiple deadlines. Travel is required element of this role, and is expected to be approximately 20% throughout the country as needed; the amount will vary based on an ever-changing mix of organizational needs.
Qualifications, Skills & Experience:
To perform the job successfully, an individual should demonstrate the following competencies:
• Ability to work autonomously in a virtual work environment.
• Demonstrated success in innovating the consumer value proposition to enhance the competitiveness and profitability of the Membership program.
• Ability to develop marketing survey tools to increase learning about the behavior of buyers and prospects.
• Demonstrated success in creating and maintaining knowledge-base, content and/or delivery resources.
• Knowledge and experience in core Patient-Centered Medical Home (PCMH) and advanced primary care concepts, population health approaches, and Quality Improvement methodologies.
• Excellent written communication skills; expressing ideas clearly and concisely in a well-organized manner.
• Strong critical thinking, analytic, strategic and “big picture” skills necessary.
Qualifications: Computer Skills
• Excellent computer skills required, including Microsoft Office Suite applications and business intelligence tools particularly related to Microsoft applications Word, Access, Visio, Excel, PowerPoint and Outlook. Experience with Salesforce and SharePoint is ideal.
• Comfort with exploring and learning to use new or unfamiliar applications or databases.
• Working knowledge of health information technology and ability to connect practices to necessary resources to produce needed data/reporting.
• Experience using various electronic communication methods including email, IM, phone, Skype/FaceTime, WebEx, etc. Education and Experience
• B.A./B.S. in health care, business, or related field. Commensurate experience, courage, and motivation may take the place of the B.A./B.S. requirement.
• Preference will be given for a Master’s degree, and/or a strong background in one or more of the following: quality or process improvement, training curriculum and content development, health care recognition/accreditation.
• Our strongest preference is an innovative and motivated contributor. A valid U.S. driver’s license, personal vehicle and insurance is required.