Job Overview: At Mark Arts, we attribute much of our success to the strength of our marketing department. To build on this momentum, we are searching for a qualified marketing manager to join our development & marketing team. From day one, this individual will contribute to our existing growth-oriented marketing and membership programs, while assisting with the development of new initiatives aligned with organizational goals. This role requires a seasoned marketing professional with experience managing a wide range of marketing functions, including digital marketing, communications, and social media. The marketing manager must be an organized multitasker, able to handle many diverse projects and meet tight deadlines.
Essential Major Duties and Responsibilities - Marketing (90%):
• Create and manage the editorial calendar.
• Assist with creating a strategy for social media and email communications.
• Create content and optimizes updates to website, social media, and email communications to promotes, workshops, special events, event rentals, and any other organizational initiatives.
• Provide day-to-day maintenance of the Mark Arts website.
• Coordinate with outside contractors to produce event invitations, newsletters, postcards, etc.; write copy and provides photography for marketing pieces.
• Coordinate design and printing of exhibition catalogs and exhibition marketing materials.
• Coordinate or take photographs and videos as needed of all facets of the organization.
• Prepare marketing activity reports and metrics for measuring success.
• Write all press releases and media alerts.
• Utilize approved graphic standards with the agency of record.
• Provide weekly updates to donor and email marketing databases.
• Update the recognition screen according to established guidelines.
• Order stationery, envelopes, business cards, etc.
• Perform other duties as needed.
Membership (5%):
• Foster membership engagement, retention, and growth to support Mark Arts’ strategic plan.
• Plan, coordinate and evaluate events designed exclusively for Vault members; staff lead for Vault events task force.
• Implement, manage, and evaluate annual member drive which includes prospective and lapsed members to achieve annual budget/financial goals.
• Develop annual plan to engage lapsed members and research new sources of prospective members.
• Prepare monthly membership report for updating the recognition screen.
• Perform other duties as needed. Qualifications Skills & Abilities Required:
• Minimum of 3 years of professional marketing experience handling content writing and editing.
• Strong knowledge of traditional and digital marketing, content creation, and social media marketing.
• Exceptional writing, communication, and presentation skills. • Meticulous attention to detail with strong organizational skills.
• Ability to collaborate and communicate with diverse groups of people.
• Ability to set priorities, work independently and manage deadlines, a self-starter.
• Ability to work a flexible schedule to meet the needs of the department
• WordPress and Canva experience required.
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint.
• Demonstrated ability to maintain confidential information.
Miscellaneous – (5%)
• Serve as back-up to the events manager to support day of event coordination. Give tours of the facility, provide information on pricing, and record other event related details.
Qualifications Skills & Abilities Required:
• Minimum of 3 years of professional marketing experience handling content writing and editing.
• Strong knowledge of traditional and digital marketing, content creation, and social media marketing.
• Exceptional writing, communication, and presentation skills.
• Meticulous attention to detail with strong organizational skills.
• Ability to collaborate and communicate with diverse groups of people.
• Ability to set priorities, work independently and manage deadlines, a self-starter.
• Ability to work a flexible schedule to meet the needs of the department
• WordPress and Canva experience required.
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint.
• Demonstrated ability to maintain confidential information.
Skills & Abilities Preferred:
• Familiarity with Constant Contact marketing platform.
• Experience working at an advertising agency or marketing firm, preferred.
Education: Bachelor’s degree in business, marketing, advertising, or communications, required.