Job Overview:

The Marketing Manager leads Mark Arts’ marketing strategy and execution, overseeing content creation, digital communications, website management, and promotional materials to support classes, events, exhibitions, and organizational initiatives. This role manages the editorial calendar, coordinates photography and design needs, tracks marketing performance, and produces press releases.

 

Essential Major Duties and Responsibilities:

 

Marketing (95%):

  • Create and manages the editorial calendar.
  • Assist with creating a strategy for social media and email communications.
  • Create content and optimizes updates to website, social media, and email communications to promote classes, workshops, special events, event rentals, and any other organizational initiatives.
  • Provide day-to-day maintenance of the Mark Arts website.
  • Coordinate with outside contractors to produce event invitations, postcards, etc.; write copy and provide photography for marketing pieces.
  • Coordinate design and printing of exhibition catalogs and exhibition marketing materials.
  • Coordinate or take photographs and videos as needed of all facets of the organization.
  • Prepare KPI monthly reports.
  • Write all press releases and media alerts.
  • Utilize approved graphic standards with the agency of record.
  • Provide weekly updates to donor and email marketing databases.
  • Update the lobby recognition screen according to established guidelines.
  • Plan and implement annual Open House.
  • Manage digital billboard and Art to the City.
  • Order stationery, envelopes, business cards, etc.
  • Perform other duties as needed.

 

Miscellaneous – (5%)

  • Serve as back-up to the events manager to support day of event coordination.  Give tours of the facility, provide information on pricing, and record other event related details. 

 

Qualifications:

 

Skills & Abilities Required:

  • Minimum of 3 years of professional marketing experience handling content writing and editing.
  • Strong knowledge of traditional and digital marketing, content creation, and social media marketing.
  • Exceptional writing, communication, and presentation skills.
  • Meticulous attention to detail with strong organizational skills.
  • Ability to collaborate and communicate with diverse groups of people.
  • Ability to set priorities, work independently and manage deadlines, a self-starter.
  • Ability to work a flexible schedule to meet the needs of the department
  • WordPress and Canva experience required.
  • Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint.
  • Demonstrated ability to maintain confidential information.

 

Skills & Abilities Preferred:

  • Familiarity with Constant Contact marketing platform.
  • Experience working at an advertising agency or marketing firm, preferred.
  • Familiarity with Associated Press Style.
  • Familiarity with Adobe Creative Suite.

 

Education:

  • Bachelor’s degree in business, marketing, advertising, or communications, required.

 

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to stand, walk, talk, hear, and engage physically with people. The employee may need to bend, kneel, crouch, or lift materials up to 60 pounds.

 

Benefits offered to full-time employees include the following:

Health Insurance, Health Savings Account, Flexible Spending Account, Dental Insurance, Vision Insurance, Employer Paid Long and Short-Term Disability, Employer Paid Life and AD&D Insurance, Employee Assistance Program (EAP), 401(k) Plan, Paid Time Off (PTO), Holidays, Art Discount, Class Auditing, Discounts on Youth Classes, Workshops & Camps Studio AND MORE