The Director/Manager of B2B Marketing will be a critical member of the sales and marketing team that will focus on architecting and executing marketing campaigns designed to exceed monthly, quarterly, and annual revenue goals. This person will report to the Vice President of Sales and Sales Operations and work closely align with the company’s sales team, Senior Vice President of Sales and Company President to build measurable key performance indicators designed to support driving revenue objectives. The position will be measured by critical measures such as qualified lead volume, cost per qualified lead, customer acquisition costs by channel and ultimately sales growth.


The ideal candidate will have a passion for combining strategic thinking and leveraging technology (preferably HubSpot and SalesForce) to automate a focused customer acquisition plan. The marketing leader will also plan, coordinate and execute all marketing content utilizing the deep knowledge input from thought leaders across the organization. In addition, this person will be responsible for developing campaign and targeting strategies across market segments and geographies to ensure lead generation results are maximized.


RESPONSIBILITES:


  • Work with company leadership team to develop annual strategic and tactical marketing plans that are consistent with GHRR’s high growth agenda driving new customer acquisition
  • Develop, communicate and manage a comprehensive marketing calendar that will coordinate all lead development actions across the company.
  • Develop multi-touch, multi-channel marketing plans that align with exceeding revenue goals around acquiring new customers.
  • Deliver monthly business reviews through tracking program results, measuring program success, ROI, and key reporting metrics.
  • Execute demand generation programs designed to drive revenue across various buying personas and corporate vertical and geographic segments.
  • Design and coordinate monthly webcasts.
  • Analyze marketing results and implement refinements based on learnings.
  • Align demand gen programs with overall corporate and partner programs.
  • Create and own a lead nurturing strategy focused on net-new customers.
  • Ensure responsible, timely spending against established annual operating budgets which encompass internal and external initiatives.
  • Support the process of identifying strategic trade-shows, and execution support of these and other more vertical lead development initiatives.


PROFESSIONAL QUALIFICATIONS:


  • Minimum of 5 years’ experience with demonstrated results in demand generation/B2B marketing.
  • Deep marketing automation expertise (preferably HubSpot)– campaign creation, reporting, analytics and integration between systems.
  • Deep expertise in building and executing demand generation campaigns focused on driving marketing and revenue funnel metrics.
  • Exceptional analytical skills with the ability to measure performance, evaluate results, and implement necessary adjustments.
  • Strong ability to write, analyze, and appropriately adjust the various components (subject, content and call to action) of all email marketing.
  • Ability to communicate across organizations to sales, product management, and professional services.
  • Excellent organizational skills with the ability to run multiple projects, manage diverse teams and meet deadlines.


MANAGEMENT STYLE AND PERSONAL ATTRIBUTES
To be successful, the Director/Manager of B2B Marketing must be an accomplished leader in his/her functional area with the ability to grasp concepts quickly while focused on execution. He/she must have a sense of urgency and the ability to work within a start-up environment.


  • Strives to live with the highest level of integrity, character and humility
  • Self-starter. Results-oriented. Driven.
  • Accountable leadership through responsibility and ownership
  • Collaborative problem solver with the ability to see future potential issues
  • Excellent communicator and presenter.
  • Highly analytical with a commitment to putting in KPI’s and systems of accountability.
  • Ability to prioritize and focus efforts on the highest impact opportunities
  • Responsive with a calm sense of urgency and action


Job Type: Full-time


Experience/Other:


  • Execution and leadership roles in Director/Manager of B2B Marketing, 5-7 years required
  • On-site position based in Fort Myers, FL or Manchester, NH
  • Bachelor’s degree strongly preferred.


This position has been filled.