Head of User Acquisition | Smarter Apps

About Smarter Apps

Smarter Apps is a rapidly expanding mobile app portfolio company. Our mission is to develop products that simplify and improve users' lives. We offer a diverse portfolio across multiple categories and focus on scaling our apps to reach millions of users globally.

About the Role

We are seeking a strategic, analytical, and results-oriented Head of User Acquisition. This role leads growth efforts across our mobile portfolio. Responsibilities include overseeing paid acquisition channels, developing high-performing creative strategies in collaboration with the design team, and managing key marketing technologies.

Key Responsibilities

Paid UA Strategy & Execution

  • Design, implement, and manage paid media campaigns across platforms like Apple Search Ads, Google, Meta, and others.

  • Maintain and adjust budget forecasts to ensure optimal ROI.

Performance Monitoring & Optimization

  • Oversee performance analytics across the entire Smarter Apps product portfolio.

  • Utilize real-time data to adjust channel strategies, budget allocation, and campaign structure to optimize CPI, CPA, and LTV.

  • Use data to identify growth opportunities and scale successful initiatives.

 

Creative Collaboration

  • Work closely with the creative team to develop and test ad concepts that align with performance goals and brand guidelines.

  • Collaborate with the creative production team to define audience segments, improve creative iteration efficiency, and develop new hypothesis-driven concepts.

 

Conversion Funnel Optimization

  • Design and run A/B and multivariate tests to improve acquisition funnel performance.

  • Collaborate cross-functionally with product, design, and ASO teams to improve conversion rates across the user journey (including app store and onboarding flows).

  • Analyze user behavior and identify bottlenecks in the funnel.

 

Marketing Tech & Reporting

  • Build and maintain reporting systems to track performance metrics and surface actionable insights.

  • Work with Engineering to configure and manage marketing tools (e.g., MMPs, attribution systems, payment processors).

  • Lead technical integrations to improve traffic buying efficiency and enable scaling across new acquisition channels.

  • Drive the adoption of modern AI technologies to automate and optimize traffic acquisition processes.

  • Evaluate, test, and implement new technologies or vendors to support sustainable and scalable growth.

 

Team Leadership

  • Build and manage a high-performing UA team as the company scales.

  • Conduct regular 1:1s, set development goals, and support team members’ growth.

  • Lead hiring efforts and evaluate team structure to align with business priorities.

  • Define and align team KPIs and performance goals with leadership and cross-functional stakeholders.

  • Establish and continuously improve team processes, workflows, and documentation to ensure operational clarity and scalability.

Qualifications

  • 5+ years of experience in user acquisition or performance marketing, with a strong focus on mobile apps.

  • At least 2 years in a lead role, managing UA teams or owning cross-functional growth initiatives.

  • Proven track record of scaling paid media campaigns and optimizing funnels using data-driven strategies.

  • Strong analytical mindset with hands-on experience interpreting complex datasets and turning them into actionable growth insights.

  • Familiarity with BI tools such as Looker, Tableau, Power BI, or similar platforms.

  • Deep understanding of attribution, analytics, and mobile ad tech platforms (e.g., Appsflyer, Adjust, Firebase).

  • Experience working with engineering teams on technical marketing integrations.

  • Experience in setting KPIs and performance goals for team members and tracking outcomes.

  • Excellent project management and communication skills.

  • Experience working with apps using various monetization models — primarily subscription-based, but also including ad-supported, in-app purchases, paid downloads, and search-driven monetization.

What We Offer

  • Competitive salary and performance bonus.

  • Health, dental, and vision insurance.

  • Career development opportunities with a strong focus on building leadership, strategic thinking, and team management skills.

  • A collaborative, fully remote work environment within a diverse and international team.