PPC Specialist Role Description

 

Job Type: Full-Time

 

Classification: Exempt

 

Location: ZQUARED Headquarters: Chesterfield, MO(on-site)

 

Department: Brand Management

 

Sub-Department: Advertising

 

Reports to: Eric Wohlstadter, Director of Brand Management

 

Schedule: 8am to 4pm, M-F

 

 

 

Overview

ZQUARED solves e-commerce problems for retailers with a sizable presence on Amazon & WalMart. As a value-add reseller and professional e-commerce partner, we take an investment position in the companies we serve. Ultimately, our team develops strategies and implements solutions to protect and grow brands, from packaging to MAP support.

Role

As ZQUARED’s PPC Specialist, you will play a pivotal role in driving our advertising campaigns and strategies on Amazon and Walmart. You will be responsible for executing advertising campaigns, updating and optimizing ad campaign performance, and managing ad spend to maximize ROI. You will also work closely with our cross-functional teams and Brand Partners to ensure campaign success. Our collaborative approach aims to not only meet account performance objectives but also effectively manage stakeholder expectations.

Your performance will be assessed based on specific Key Performance Indicators (KPIs), emphasizing profitability in terms of metrics including but not limited to Return on Ad Spend (RoAS), Cost Per Click (CPC), Impressions, ACOS (Advertising Cost of Sales), and Ad Position.

Responsibilities

 

Administration & Planning

 

  • Collaborate with the Senior PPC Specialist to implement advertising management strategies that align with the company's overall goals and objectives.

  • Support ZQUARED’s cross-functional teams and Brand Partners to meet account performance objectives and manage stakeholder expectations.

  • Prepare for and attend weekly Advertising meetings, gathering necessary data and insights for effective discussions to ensure strategies align with objectives.

  • Prepare for and attend weekly Brand Management meetings to discuss advertising strategies with cross-functional teams in the context of overall brand management.

  • Meet with Perpetua, our advertising partner, monthly to review Amazon Delivery Service Partner Program (DSP) performance.

  • Attend client meetings in support of the Senior PPC Specialist to represent ZQUARED.

  • Monitor and maintain active Amazon cases to promptly resolve any issues related to advertising.

  • Maintain accurate and up-to-date records of all Senior PPC Specialist activities in the company's CRM system, Salesforce.

  • Perform other tasks, duties, and responsibilities as assigned by the Senior PPC Specialist.

 

Advertising Campaign Management

 

  • Monitor campaign ACOS (Advertising Cost of Sales) and campaign budgets to ensure efficient spending.

  • Assist in Implementing advertising strategies developed by the Senior PPC Specialist.

  • Support in monitoring and optimizing ad campaign performance to achieve KPIs for profitability by identifying opportunities and challenges and developing + implementing appropriate action plans.

  • Track campaign ROAS(Return on Ad Spend) and budgets to ensure efficient spending., 

 

Reporting, Research & Analytics

 

  • Input advertising spend and sales data into Brand Playbooks weekly to track and analyze campaign performance.

  • Update advertising campaign performance weekly, analyzing key metrics and identifying areas for improvement.

  • Report brand-specific advertising metrics monthly, including sales and spend, by updating advertising tracking sheets for accurate performance analysis.

  • Report Subscribe & Save metrics monthly numbers to track subscription-based sales and their impact on advertising.

  • Meet with our Amazon Ads and Walmart Ads representatives regularly to stay up-to-date on the latest advertising opportunities and trends on the Amazon and Walmart platforms.

  • Keep abreast of industry shifts within Amazon, Walmart, and e-commerce at large to ensure ZQUARED’s advertising management initiatives are relevant and on point.

  • Stay up to date with advertising management trends and best practices, including new tools, platforms, and methodologies to ensure use of the most effective strategies.

 

Job Qualifications

 

Minimum Qualifications

  • Bachelor's degree in marketing, business administration, or a related field

  • 1-3 years of experience in advertising, digital marketing, or a related role

  • Strong analytical skills and a data-driven approach to decision-making

  • Ability to manage multiple advertising campaigns simultaneously

  • Self-motivated with a strong sense of ownership

  • Proficiency in Microsoft Office, Google Suite, CRM software, and similar programs

  • High level of competency with developing spreadsheets

  • Interpersonal skills to engage with various levels of management, staff and clients

  • Enjoys working independently and as part of a team

  • Willingness to learn and adapt to evolving advertising trends

 

Preferred Qualifications

 

  • Experience working with the following programs:

    • Amazon & Walmart Seller Central

    • Amazon Ads

    • Skubana

    • Google Suite

    • Helium10

    • Salesforce