Sr. Manager of Product Marketing & GTM

Of the $3.8T we spend on healthcare in the United States annually, about a third of it is estimated to be lost due to waste, fraud and abuse. Codoxo is the premier provider of artificial intelligence-driven solutions and services that help healthcare companies and agencies proactively detect and reduce risks from fraud, waste, and abuse and ensure payment integrity. Codoxo helps clients manage costs across network management, clinical care, provider coding and billing, payment integrity, and special investigation units. Our software-as-a service applications are built on our proven Forensic AI Engine, which uses patented AI-based technology to identify problems and suspicious behavior far faster and earlier than traditional techniques.

We are venture backed by some of the top investors in the country, with strong financials, and remain one of the fastest growing healthcare AI companies in the industry.

Position Summary

The Sr. Manager of Product Marketing & GTM will lead product positioning, category strategy, go-to-market execution, and revenue enablement across Codoxo’s portfolio of AI-driven payment integrity and healthcare cost containment solutions.

This executive-level leader will serve as the connective tissue between Product, Sales, Marketing, and Executive Leadership—ensuring that product innovation translates into measurable pipeline growth, accelerated sales cycles, competitive differentiation, and sustained revenue expansion.

This role owns the strategic narrative of Codoxo’s platform and solutions in the market and is directly accountable for enabling commercial success across new product launches, existing product growth, and enterprise expansion initiatives.

This leader will:

Drive end-to-end commercialization of new products and capabilities
Reposition and accelerate growth of existing offerings
Enable multi-product expansion within enterprise and health plan accounts
Partner directly with Sales and Product leadership to influence pipeline, deal velocity, and revenue outcomes
Elevate Codoxo’s category leadership in AI-powered payment integrity
This is a highly visible leadership role responsible for translating product innovation into scalable commercial impact.

Core Responsibilities

1. Go-to-Market Strategy:

Lead end-to-end GTM strategy for new product launches, feature releases, and portfolio expansions
Define market positioning, ICP segmentation, buyer personas, and value propositions
Develop differentiated messaging aligned to healthcare payer priorities and financial impact
Build comprehensive launch plans tied directly to pipeline, revenue, and adoption targets
Conduct market, competitor, and customer research to inform strategic positioning
Identify whitespace opportunities and expansion paths within target segments
Establish clear success metrics and performance tracking for GTM initiatives

2. Product-Led Demand & Revenue Acceleration:

Design and execute product-driven demand strategies aligned with corporate growth objectives
Partner with Marketing to translate positioning into integrated campaigns (digital, field, ABM, events, content)
Support upsell, cross-sell, and expansion strategies within enterprise accounts
Develop ROI frameworks, value calculators, case studies, and proof points that strengthen deal conversion
Improve win rates by sharpening competitive differentiation and objection handling
Optimize messaging based on market feedback, sales insights, and performance data

3. Sales Enablement & Enterprise Deal Support:

Create and maintain sales enablement assets including messaging guides, pitch decks, battlecards, competitive intelligence, and industry briefs
Train Sales, BDR, and Customer Success teams on positioning, buyer psychology, and value articulation
Partner with Account Executives on strategic enterprise deals, executive presentations, and RFP narratives
Develop executive-ready storytelling frameworks for C-suite healthcare audiences
Ensure consistent alignment across Product, Marketing, Sales, and Customer Success
Gather field feedback to inform roadmap priorities and messaging refinement

4. Portfolio & Category Positioning:

Ensure consistency across web, events, PR, and thought leadership
Support analyst engagement with product-level strategy

Required Qualifications

10+ years of experience in B2B SaaS product marketing, with increasing leadership responsibility
Demonstrated success owning GTM strategy from positioning through execution and measurable revenue impact
Experience supporting complex enterprise sales cycles and multi-stakeholder buying committees
Growth-stage company experience strongly preferred
Healthcare industry experience required (health plans, payment integrity, healthcare analytics, or related markets)
Proven ability to partner cross-functionally and influence without authority
Strong executive communication, storytelling, and presentation skills
Analytical mindset with ability to connect market insights to commercial outcomes
Experience with AI, analytics, or data-driven solutions preferred
Physical Requirements: Work is performed in an office environment (either in our office or work-from home) and requires the ability to work on a computer, operate standard office equipment, and work at a desk.

Accessibility Notice: If you need reasonable accommodation for any part of the employment process due to a physical or mental disability, please send and email to careers@codoxo.com with the subject "Accommodation". Reasonable accommodation requests will be considered on a case-by-case basis.

Benefits for You

Health, Dental, and Vision insurance with 100% employee premium coverage (Starts Day 1)
Unlimited PTO
Annual Professional Development stipend
Annual home office stipend
401K Match (after 90 days)

We are an Equal Opportunity Employer:

Codoxo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment.

Apply for this job

First name

Last name

Email address

Location

Phone number

Resume

Attach resume

Attach another file

Attach file

What is your Linkedin Profile URL?

What are your salary requirements?

Are you authorized to work in the United States?

Will you now or in the future require sponsorship for employment visa status (e.g. H-1B status)?

What is your earliest start date?

What is your personal website or portfolio URL?

We invite you to complete the optional self-identification questions below used for compliance with government regulations and record-keeping guidelines. Any self-identification information provided will not be considered in the selection process.

GENDER

VETERAN STATUS Learn more about veteran statuses

If you believe you belong to any of the categories of protected veterans listed below, please indicate by selecting the appropriate category(ies). The hiring employer is subject to the Vietnam Era Veterans' Readjustment Assistance Act of 1974, as amended by the Jobs for Veterans Act of 2002, 38 U.S.C. 4212 (VEVRAA) and requests this information in order to measure the effectiveness of the outreach and positive recruitment efforts it undertakes pursuant to VEVRAA.

DISABILITY STATUS Learn more about disability statuses

We are required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.