Account Director
Job Description
Job Requirements
● Bachelor’s Degree
● A minimum of 8 years of agency experience in experiential marketing with at least 4 years of experience leading a client account
● Capable of managing a full team of direct reports (4-6) and multiple projects simultaneously ranging from $3M - $15M.
● Self-Motivated, highly organized, and strong communication skills
● Capable of driving brainstorms, internal and external meetings
● Can oversee project teams consisting of 10-20 people
● Strong understanding of production and creative elements to communicate to clients
● Adept at problem solving and resolving conflicts
● Results oriented with a team-first attitude
● Must be flexible with change and comfortable in a fast paced environment
● Must be proficient in Microsoft & Google Suites
● Must be willing to work evenings and weekends when necessary
● Ability to foster a collaborative environment for all departments (Creative, Innovation, Accounts, Production, Finance)
● Experience working with Fortune 500 brands
● Proficient in experiential, social, and brand campaign trends in pop culture, online culture, tech, and sports niches
● Experience leading IAT workstream for client brands
● Ability to think big picture strategy and be a thought partner for client
● Foster strong client relationships, increase organic growth, and maintain revenue goals
● Ability to manage up and be a strong voice in the room with leadership
● Ability to travel up to 30% of the year, may fluctuate year to year
● Hybrid work model (M-W in office, Thurs-Fri remote)
Responsibilities
● Account Management ○ Overseeing client/Internal procurement processes and reporting
○ Fostering ongoing client relationships for organic or new business growth
○ Supporting with ongoing training and mentorship for department knowledge
○ Identifying areas for growth opportunities
○ Managing client business to meet or exceed revenue goals
○ Be a strategic thought partner for the clients
● Project Management ○ Acting as the main client POC from project start to completion by facilitating calls, capturing client needs and expectations, and liaising between client and project team
○ Leading the development and execution of a project by overseeing scheduling, staffing, project timelines, managing the project scope, forecasting deadlines and deliverables, and appropriately delegating to project workstreams
○ Ensuring agendas, decks, and deliverables are maintained throughout the project lifecycle
○ Driving and managing a collaborative team to ensure all workstreams are accountable in their deliverables and client needs are met
○ Delegating efficiently across all workstreams
○ Overseeing and supporting in budget creation and maintenance
○ Maintaining big picture lens on program to maintain client priorities are met
● Experience or knowledge in various work streams including but not limited to:
○ Brand strategy
○ Creative development
○ Internal, external, and onsite staffing
○ Talent / influencer vetting and management (a plus)
○ Budget building and maintenance
○ Various experiential lanes:
■ Experiential activations
■ Conferences
■ Video production
■ Tradeshows
■ Mobile tours
■ Influencer/talent
■ Social / digital campaigns
■ Content creation
■ Awards & sizzles
● Team Management ○ Weekly touch base with direct reports
○ Employee reviews & goal setting
○ Resourcing and hiring
○ Career management and training
○ Mentorship and guidance
○ Enforcing company policies and procedures
○ Provide unbiased, constructive feedback for employee growth
○ Support other lanes when bandwidth allows