Sparkroom’s Paid Search Strategist is responsible for the planning, execution and maintenance of 1st party marketing campaigns for our pay per click clients, with the opportunity to expand into additional channels. Duties will include development of marketing strategy, monthly media buying and planning, and management of paid search campaigns across multiple advertisers and digital marketing platforms. The Paid Search Strategist will collaborate with Client Services to deliver diverse marketing strategy while meeting customer cost per acquisition goals through pay per click and display channels, directly contributing to the success of Sparkroom (A division of Digital Media Solutions) client campaigns.
· Develop marketing and keyword strategy for multiple pay per click campaigns
· Perform daily account management in Google Adwords and other search platform
· Monitor keyword bids, daily and monthly budget caps, click through rate, and other metrics
· Provide recommendations and execute copy and creative updates
· Execute insertion orders and budget recommendations for PPC and Google Display Network campaigns
· Participate in launching new paid search campaigns through ad group, keyword, and copy development
· Create innovative and engaging copy messaging
· Develop and present marketing strategy, recommendations, and performance reviews to internal and external teams
· Utilize multiple media platforms to successfully deliver display and pay per click spend
· Generate recurring weekly client reporting for all metrics, including revenue and performance metrics
· Bachelor’s Degree
· 2-5 years of experience in search engine marketing/Google Adwords
· Solid understanding of digital landscape and ability to manage performance across multiple campaigns
· Data-driven individual with effective problem-solving skills
· Strong interpersonal communication skills with an ability to present information to small groups
· Extremely organized in campaign and communication management
· Proficient in MS Office (Excel, Powerpoint, etc.), Google Adwords, Bing
· Social media buying experience is also a plus!
What we offer:
· very competitive pay packages based on experience
· Medical, dental, and vision plans
· Domestic partner benefits
· 401(k) with match
· Flexible work schedules
· Frequent Social and Community Events
· Annual retreat in Clearwater Beach, FL and events built around team building
Sparkroom is a leader in performance marketing, providing fully transparent, analytics-based strategies that achieve challenging marketing objectives. Sparkroom provides both marketing services and marketing software, allowing for improved efficacy of data-based marketing campaigns. The Sparkroom Marketing Services team focuses on the management of media plans that incorporate a variety of performance-driven channels. Sparkroom Marketing Software integrates marketing data, automates processes based on performance and provides robust, multidimensional reporting and analytics. To learn more about Sparkroom, go to Sparkroom.com.
About Digital Media Solutions
Founded by a team of lifelong athletes, Digital Media Solutions (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing, business intelligence and operations consulting allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, consumer solutions, financial services, health and careers. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015 and 2016 and a #5 ranking on the 2015 Florida Fast 100. Named one of America’s “Best Places to Work” in 2017 by Inc. Magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. For more information about DMS and its vertical-specific brands including Best Rate Referrals and Sparkroom, visit www.thedigitalmediasolutions.com.