His story is the story of amazing grace demonstrated in lavish love and great forgiveness offered to all people in every part of the world so they can find home in God. Jesus is the focal point of His story. He is the personification of grace, love, and forgiveness and He desires everyone to know Him and experience who He is. So we want everyone to know and experience Jesus too! 

ABOUT THIS ROLE

The Marketing Manager will support the brand objectives of Churchome by planning, developing, implementing, and evaluating marketing & communication strategies that increase awareness, reach, engagement, and conversions. The Marketing Manager is responsible for working with ministry org leaders to co-create marketing strategies that leads to healthy and growing ministries and members. Other key responsibilities include helping our ministries align with global strategies, lead in the development of tools, templates, and training that equip and empower staff members/volunteers to become self-sufficient. This includes, but not limited to developing teams of volunteers, creating simple tools for staff use, facilitating market research to understand our target audience in specific areas, and developing decentralized support systems.

This position is crucial to the marketing operations, which is a core function on the Communications and Marketing team, which means this professional must have extraordinary organizational and communication skills; and has the ideal balance of business acumen and ministerial heart. This leader must be a forward-focused, faith filled, team player. They report to the Director of Marketing and Communications.

The Marketing Manager will help marketing and achieve the goal to be the best at telling the story of Jesus to the world, by performing the following responsibilities personally. 

RESPONSIBILITIES 

STRATEGY & PLANNING

• Innovate ways to engage and develop each of Churchome’s target audience by:

• Co-creating a Communication Plan with ministry leaders and their teams that promotes success to KPI’s.

• Studying local trends and socio-demographic environments to develop new/improved communication methods (i.e., be the expert of the audience) in collaboration with Marketing Director

• Providing reports that help define target audience, understand market trends, and people mosaics, and make data-driven decisions. Accomplish marketing objectives by planning, developing, implementing, and evaluating marketing & communication strategies to increase awareness, reach, engagement, and conversions for Churchome ministries. This includes a specific focus on digital, SEO, social, email, and other conventional and unconventional marketing tactics.

• Partner with the Marketing Director and Social Media Manager to create and communicate strategies that align global goals, priorities, and objectives across all campuses.

• Partner with the Central Marketing Manager and Social Marketing Manager to create communication channels that decentralize and contextualize the Churchome brand strategies

• Promote consistency in brand experience and identity (look and feel)

• Serve as a point of contact for the Churchome’s social media platforms such as Facebook, Instagram, Twitter, TikTok

• Interact with community members in a professional, personable, and timely manner to grow and to keep community engaged

• Work with the Social Media Manager and ministry teams to create assimilation and onboarding opportunities

• Manage the inquires from inboxes and weekly pastor chat requests

• Foster and strengthen new relationships with key influencers within the community

• Deploy social listening tools to monitor positive/negative comments and topic trends, and strive to boost engagement and resolve any potential conflicts that may affect brand reputation

• Generate comprehensive reports on overall community sentiment and notable trends and provide meaningful feedback

• Keep up to date to the latest social media trends and emerging social media platforms in the industry

PROJECT MANAGEMENT

• Work with Marketing and Communications project managers in execution of strategies/promotions

• Building dashboards and assessment tools for support systems and strategies

• Develop Communication tools, templates, and trainings that accelerate ministry comms health and growth

EMPLOYMENT REQUIREMENTS

Education/Experience: 

• Highly relational with a minimum of 3 years of experience with client relations and/or customer service focus.

• Minimum of 5 years of experience managing complex projects in both digital and traditional marketing fields.

• An ideal candidate would have a deep understanding of the Churchome brand, prior experience in church communications, and/or experience in either external or in-house agencies in a similar marketing function.

• Proven track record of implementing marketing strategies and tactics aimed at achieving organizational goals; experience using data to show ROI and effectiveness of campaigns.

• Strong understanding of SEO, email, Social, Online Targeting/Retargeting marketing campaigns

• Ability to work in a fast-paced environment with tight deadlines with a flexible approach to changing priorities and duties.

• Ability to work independently with minimal direction.

• Ability to proactively see opportunities and solve problems by leveraging analytical, technical, and creative skills.

• Proven leadership skills, including the ability to lead, coach, and develop staff, volunteers, and/or interns to improve performance and achieve common goals.

• Ability to motivate and influence cross-functional and executive teams to work together for better results.

• Ability to work/communicate with all levels of the church’s leadership team.

• Exceptional communication, customer service, and organizational skills.

• Bachelors’ degree or equivalent years of related marketing and communications experience: 5 - 8+ years with a clear track record of creating effective marketing campaigns.

BENEFITS OF WORKING AT CHURCHOME

• Generous paid vacation and holiday time off

• Comprehensive health benefits for FTE

• 403B plan with matching employer funds

• Flexible work environment

• Paid parental leave, including adoption

• A community of incredible colleagues with a heart for Jesus and passion for their work

We are committed to building an equitable and inclusive culture of belonging that not only embraces the diversity of our staff but also reflects the diversity of the communities we serve. We know that the happiest and highest performing teams include people with diverse perspectives and ways of solving problems so we strive to attract and retain talent from all backgrounds and create workplaces where everyone feels empowered to bring their full, authentic selves to work. We are forward-focused, team players who possess faith-filled attitudes so we can be the best at telling the story of Jesus to the world.

EMPLOYMENT INFORMATION

Work Location: Remote USA

Employee Work Style: Fully Remote

Employee Work Hours Per Week: 40 hours

Employee Work Week Schedule: Monday through Friday  

FLSA Status:  Exempt

Supervisor: Director of Marketing & Communications

Staff Supervision: None

Pastoral Licensure Requirement: None

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. 

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit.  The employee is frequently required to use hands to finger, handle, or feel and talk or hear.  The employee is occasionally required to stand and walk. The employee must be able to occasionally lift and/or move up to 10 pounds.  Specific vision abilities required by this job include close vision.

Employees of Churchome must comply with the policies, procedures, requirements and responsibilities set forth in the staff handbook and the church’s other manuals and directives, as revised by the church from time to time.  These include, for example, attendance at the weekly staff meeting, lifestyle expectations and church attendance expectations.  This job description is subject to revision by Churchome at any time and for any reason.  Nothing in this job description shall be construed as an implied agreement or promise of specific treatment of an employee, and it does not change the at-will employment relationship between the employee and Churchome.

The above job description is not intended to be an all-inclusive list of duties and standards of the position.  Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.