BARBRI Global is seeking a creative, strategic, and visionary individual who is interested in an opportunity to work within a world-class marketing department.  The Website Manager will develop and execute a strategy for the organization’s web platforms that includes driving business objectives and increasing brand awareness on a national and international level.  

As the Website Manager, you will be the primary owner of the BARBRI Global websites.  This includes design, execution, and maintenance of all sites, conversion rate optimization, testing, user experience, and navigation of BARBRI websites as well as co-owning content management and messaging with the appropriate business unit.  You will also manage all development tasks with the help of contractors.

The person should have a proficient understanding of emerging digital trends and be able to contribute to the strategy and revenue-building goals set for the business units.

Essential Functions of the role:
  • Manage website content across multiple businesses - ensuring accurate and optimal images/videos, copy, messaging, layout, promotions, navigation, user experience, SEO, and website performance.
    • The messaging and content will be collaborative with the help of the business unit marketing team
  • Design websites, landing pages, and other forms in collaboration with agencies and business units
  • Manage website testing, change implementation, and administration of website content, which currently runs on WordPress.
  • Responsible for all elements of website changes, including updates, plugin management, planning, selection, implementation, and measurement.
  • Create landing pages in HubSpot focused on lead generation
  • Help build lead gen strategy including forms, content, popups, animations, etc
  • Continually optimize and improve user experience, site content, navigation, engagement, and overall site performance.
  • Create, manage, and optimize A/B tests, to measure and improve content effectiveness, & conversion rate optimization based on analytics.
  • Work closely with the online marketing team to optimize the traffic coming to the site from various marketing channels (paid search, email, social, organic/direct, etc).
  • Work collaboratively with the UX designer to analyze performance and determine necessary design modifications/tests to improve UX and conversion funnels.
  • Maintain knowledge of current web technologies. Stay on top of the latest digital technologies and web trends.
  • Work with the SEO team to implement best practices and other SEO recommendations.
  • Build and launch new websites using WordPress, Shopify, and other CMS systems.
  • Able to create WordPress websites from scratch. Knowledgeable on the latest WordPress trends and able to take requirements and execute them while understanding pros, cons, and risks associated with plugins, themes, and other WordPress customizations.

Key Personal Attributes:

    • Desire to create a high-energy atmosphere and passion for BARBRI products and services.
    • Ability to multitask and work efficiently, demonstrating exceptional time management.
    • Ability to maintain a professional demeanor while working with team members and BARBRI customers.
    • Strong work ethic and solution-oriented thinking in a fast-paced environment.
    • High level of energy and commitment.
    • High level of creativity.
    • Ability to work well with a team, and inspire and lead them to create interesting social opportunities.
    • Strong organizational, communications, and interpersonal skills.
    • Ability to organize work effectively, conceptualize and prioritize objectives and exercise independent judgment based on an understanding of organizational policies and activities.
    • Creative and artistic mindset; strong design skills and good writing skills.
    • Strong attention to detail and the desire to strive for perfection.
    • Excel working in a team environment.
    • Comfortable handling a demanding workload and a high level of responsibility.
    • Independent judgment to plan, prioritize and organize a diversified workload.
    • Ability to coordinate and lead multiple tasks and projects.
    • Ability to demonstrate poise, tact, and diplomacy. Strong teamwork aptitude required.
    • High level of interpersonal skills to handle sensitive, confidential situations and information.
    • Self-motivated and goal-driven.
    • Professional appearance and attitude, as well as ability to work with others.

    Required Skills and Experience:

    • Bachelor’s degree in web design, digital communications, graphic design, or other related field required.
    • Minimum of three (3) years experience managing the website presence of a national brand, product, or equivalent experience.
    • Proficient in WordPress (all sites are built in WordPress), WooCommerce, Shopify, and Hubspot
    • Proficient in Google Tag Manager, Google Search Console, Google Analytics
    • Proficient in web design and graphic design principles 
    • Excellent organizational, written, interpersonal, and verbal skills.
    • Interest, experience, and ability to negotiate with vendors and partners.
    • Proven leadership abilities and skills.
    • Ability to meet strict deadlines and handle multiple assignments.
    • Proficient in the Microsoft Office Suite, including Outlook, Word, Excel, PowerPoint & Calendar.
    • Must be able to fluently speak, read, and write the English language.

    We value our employees’ time and efforts. Our commitment to your success is enhanced by a competitive compensation package, including but not limited to an extensive benefits package featuring generous paid time off, medical, dental, and vision benefits. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture. BARBRI is an Equal Opportunity Employer.

    **This position will be remote/work-from-home on a full-time basis.