As a member of the Media team, you will support paid media solutions that drive business results for our clients. You will implement and manage omni-channel media campaigns and tactics. At the same time, you will build a foundation in media planning, business, industry, and marketing as it relates to both our clients and the agency.
This is an entry-level position, which emphasizes flawless execution and provides exposure to all aspects of media including strategy, planning, execution, and optimization.
COMPETENCIES / WHAT IT TAKES
Digital Media: Strong interest in and familiarity with digital media channels
Be Curious, Think Critically & Connect Dots: Demonstrate understanding of business / exposure / engagement / media challenges. Be proactive (and flexible) in helping to optimize or improve targeting, sequencing, and bidding strategies—essentially any parameter that can drive or influence success.
Financial / Statistical Acumen: Demonstrate a baseline understanding of money, metrics, data, and an aptitude/interest in optimizing performance.
Marketing Discipline: Expand your understanding of the broader set of marketing channels & activations (beyond digital media), and how they connect and/or work in conjunction with each other.
RESPONSIBILITIES / WHAT YOU’LL DO
Media Management – Organize and be responsible for campaign setup and management across a variety of vendors and platforms. This includes space reservations, insertion orders, generation ad specs, trafficking creative, monitoring campaign pacing, invoice processing, etc.
Social Management/Implementation – Manage and implement social ads within Campaign Management tools. Work with team to identify optimization opportunities. Assist in pulling and compiling monthly reporting.
Vendor Management – Develop relationships with relevant media vendors to stay abreast of emerging opportunities for benefit of our clients and the agency. Coordinate RFP solicitation and develop insertion orders.
Project Management – Document media activities in agency project management platform. Organize and maintain all media documentation including authorizations, media plans, IOs, contracts, etc.
Collaboration – Work closely with senior colleagues for key projects/clients. This often looks like managing up, and helping to keep fellow teammates organized and prepared for client-facing communications.
ADDITIONAL REQUIREMENTS:
• Experience and familiarity with implementing paid social campaigns required.
• Digital ad certifications, including LinkedIn, Facebook, Google Analytics, Google Ads, is a plus.
ABOUT MODO MODO AGENCY
We are a Top 25 Atlanta B2B Agency and an Inc. 5000 company. We are strategy, marketing, advertising and branding people who don't think like agency people. We think like business people. We're a nimble high-performance group and a great place to grow and make a difference while expanding your skills and professional profile.
Modo Modo has helped hundreds of firms, including some of the world’s leading B2B and B2B2C brands, accelerate the way they capture & grow their market. We do this by helping clients prioritize marketing strategy and the customer business case above marketing activity.
We were named to the 2017 Best Places To Work. Several years running in that survey, 100% of our employees said "The leaders of the organization value people as their most important resource." We develop our own and we give back to our community through quarterly volunteer days—our DoGooder program.
We offer competitive benefits (health benefits - 3 plans one of which we cover 100%, vision benefits - employer-paid, LTD/STD - employer-paid, free fitness tracker/app, DoWeller wellness program with bonuses including moolah and extra PTO, onsite gym, paid quarterly volunteer opportunities, professional development & we open and contribute directly to your 401k (whether you do or not). And while all that's great, our people are more motivated by a culture of growth and mutual admiration than a laundry list of benefits.