As a member of the Media team, you will support paid media solutions that drive business results for our clients. You will implement and manage omni-channel media campaigns and tactics. At the same time, you will build a foundation in media planning, business, industry, and marketing as it relates to both our clients and the agency.
This is an entry-level position, which emphasizes flawless execution and provides exposure to all aspects of media including strategy, planning, execution, and optimization.
COMPETENCIES / WHAT IT TAKES
Digital Media: Strong interest in and familiarity with digital media channels
Be Curious, Think Critically & Connect Dots: Demonstrate understanding of business / exposure / engagement / media challenges. Be proactive (and flexible) in helping to optimize or improve targeting, sequencing, and bidding strategies—essentially any parameter that can drive or influence success.
Financial / Statistical Acumen: Demonstrate a baseline understanding of money, metrics, data, and an aptitude/interest in optimizing performance.
Marketing Discipline: Expand your understanding of the broader set of marketing channels & activations (beyond digital media), and how they connect and/or work in conjunction with each other.
RESPONSIBILITIES / WHAT YOU’LL DO
Media Management – Organize and be responsible for campaign setup and management across a variety of vendors and platforms. This includes space reservations, insertion orders, generation ad specs, trafficking creative, monitoring campaign pacing, invoice processing, etc.
Social Management/Implementation – Manage and implement social ads within Campaign Management tools. Work with team to identify optimization opportunities. Assist in pulling and compiling monthly reporting.
Vendor Management – Develop relationships with relevant media vendors to stay abreast of emerging opportunities for benefit of our clients and the agency. Coordinate RFP solicitation and develop insertion orders.
Project Management – Document media activities in agency project management platform. Organize and maintain all media documentation including authorizations, media plans, IOs, contracts, etc.
Collaboration – Work closely with senior colleagues for key projects/clients. This often looks like managing up, and helping to keep fellow teammates organized and prepared for client-facing communications.
• Experience and familiarity with implementing paid social campaigns required.
• Digital ad certifications, including LinkedIn, Facebook, Google Analytics, Google Ads, is a plus.