POSITION SUMMARY
At Modo Modo Agency, our Strategists are pivotal roles – as we position and differentiate ourselves on our business-centricity and strategic focus. As a Strategist, you are accountable for drawing out of clients their unique business value, uncovering market insights, researching buyer/audience behaviors, needs, & desires, and with that knowledge authoring actionable strategies and tactical program recommendations.
You succeed by applying curiosity and an analytical mind to marketing challenges and research. You clearly communicate and present compelling strategies and journeys/stories to deliver results that drive desired audience behavior. You adapt your approach, processes, and deliverables to meet our clients where they are, applying your ever-growing knowledge of sales, B2B marketing, and business concepts—while also staying rooted in the buyer perspective.
COMPETENCIES / WHAT IT TAKES
Be Curious, Think Critically, and Connect Dots:
Demonstrate understanding of business challenges and sales & marketing realities. Be proactive (and flexible) in helping to create structure amid ambiguity, by absorbing and synthesizing seemingly disparate information on a Client’s business or market dynamic.
Strong Communication & Facilitation Skills:
Deliver written and verbal communications that are relevant and resonate with audiences. Tailor and present ideas to be actionable across functional roles from C-level to the tactical practitioner.
People & Relationship Skills:
Demonstrate experience listening for and understanding of personal and group drivers, motivators, and interpersonal dynamics. Be able to sell in new—sometimes risky—ideas and help clients champion our work internally.
Apply Strategic & Full-Service B2B Marketing Expertise:
Connect strategy discipline to action through awareness of the full mix of marketing channels to inform strategy deliverables.
Research & Represent POVs:
Quickly synthesize client markets customer segments, and/or analyze and articulate customer challenges/pain points and motivators.
Presence & “It Factor”:
Engage with senior executives, earning trust and credibility. Be comfortable expressing a point of view and backing it up – both internally and externally.
RESPONSIBILITIES / WHAT YOU’LL DO
Drive & Collaborate on Strategy for Agency Accounts and/or Engagements: The Strategist interfaces with various agency departments, including media, creative, digital, and account service (AS), to inform and craft compelling strategies/plans that help solve Client business problems.
Author & Deliver Client Strategy Documents: Produce and collaborate on strategic work that is on brief, on time, and on budget. Input activities include discovery, primary and secondary research such as interviews, focus groups, surveys, assessments, and interpretation of research/data. Outputs include plans and frameworks for positioning, messaging, marketing, communications, training, etc. and are executed in Keynote, PowerPoint, Excel, or longer format documents.
- Ex Brand Strategy Deliverables: Brand Positioning, Messaging & Architecture; Naming; Personas; Marketing Strategies & Frameworks; Workshop Facilitation; Sales Enablement;
Develop Industry/Market/Channel Expertise & Deliver Ongoing Client insights: Produce Client and/or internal briefings and serve as an SME resource to others working on these accounts. These may be monthly, quarterly, or in an annual review capacity, depending on the nature of the Client and engagement.
Contribute to Creative Briefs and/or Proposals for Strategic Engagements: On a case-by-case basis, contribute to developing audience-centric creative briefs and participate in internal kick-off sessions to ensure insights or strategies are effectively understood in relation to the initiative.
Support Performance Assessment: In partnership with the Directory of Strategy and other agency resources, define goals and KPIs, track outcomes against goals, and provide Client campaign or program reporting as relevant.
ADDITIONAL PREFERRED SKILLS
- Agency or consultancy experience
- Research experience (qualitative and/or quantitative)
- Knowledge of ABM and/or B2B influencer marketing is a plus
- College degree NOT required
ABOUT MODO MODO AGENCY
We are a Top 25 Atlanta B2B Agency and an Inc. 5000 company. We are strategy, marketing, advertising and branding people who don't think like agency people. We think like business people. We're a nimble high-performance group and a great place to grow and make a difference while expanding your skills and professional profile.
Modo Modo has helped hundreds of firms, including some of the world’s leading B2B and B2B2C brands, accelerate the way they capture & grow their market. We do this by helping clients prioritize marketing strategy and the customer business case above marketing activity.
We were named to the 2017 Best Places To Work. Several years running in that survey, 100% of our employees said "The leaders of the organization value people as their most important resource." We develop our own and we give back to our community through quarterly volunteer days—our DoGooder program.
We offer competitive benefits (health benefits - 3 plans one of which we cover 100%, vision benefits - employer paid, LTD/STD - employer paid, free fitness tracker/app, DoWeller wellness program with bonuses including moolah and extra PTO, onsite gym, paid quarterly volunteer opportunities, professional development & we open and contribute directly to your 401k (whether you do or not). And while all that's great, our people are more motivated by a culture of growth and mutual admiration than a laundry list of benefits.