• Develop copy for clients in complex industries. That doesn't mean it's boring. Copy deliverables may include positioning guides/messaging guides, websites, video scripts, ads, presentations, blogs/articles, emails, collateral.
  • Demonstrate comfort with and interest in complex offerings. If you're afraid of the subject matter, you won't find the person we're speaking to and develop a narrative.
  • Find our client's voice and speak with it consistently and appropriately in different mediums.
  • Do independent copy research on competitors, markets, products, and customers/prospects, etc. to refine differentiating and interesting narratives.
  • Copyediting/proofreading of materials (yours and others) not just for accuracy, but also for active voice, appropriate tone and style, and effectiveness at persuasion/education/etc.
  • Participate in client meetings and conference calls to hear directly from the client and ask pertinent questions that enable you to find a differentiating hook and uncover hidden gems in a story.
  • Work with CD & Traffic Manager to ensure that all copy deliverables, kick-off sessions, and copy edits are routed per our processes and completed on time.
  • Compile a binder with key preferences, rules of thumb, important facts, etc. for key clients, including the things that a secondary or freelance writer might need to know at a client/product level.
  • Demonstrate results-oriented, benefits-oriented writing instincts.
  • Approach all items above with a positive, can-do attitude.
  • Sprinkling happiness, humor, and rainbows throughout the office daily.