Job Title: Marketing Officer, Brand and Social Strategy

Position Summary:

Reporting to the Director, Marketing Strategy and Director, Corporate Communications, responsible for aligning strategy, operations, and brand voice across MJFF’s social media and digital platforms for over 1 million followers from around the world, including international and diverse audiences. This position focuses on optimization of internet-based strategies to support programmatic and marketing goals, facilitate the acquisition, engagement, and retention of an audience of supporters across social media platforms, and identify and evaluate digital and social media marketing opportunities and key metrics for digital campaigns that frequently have budgets in excess of $1 million. The Michael J. Fox Foundation for Parkinson's Research is a non-profit organization dedicated to finding a cure for Parkinson's disease through funded research and ensuring the development of improved therapies for those living with Parkinson's today. Duties include:

  • Recommending strategies for optimizing social and digital channels based on web metrics and analytics data, using tools such as DOMO, Adobe Analytics, and Google Analytics;
  • Evaluating the use of social media through diversification of content for Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest for both organic and paid social campaigns;
  • Identifying and evaluating other digital and social media opportunities for online marketing initiatives; 
  • Identifying emerging trends and technologies in digital marketing and making recommendations for their application in digital campaigns; 
  • Managing the Asana social media calendar and making proactive suggestions to other marketing strategists regarding the use of social media to support marketing initiatives across multiple channels;   
  • Developing and implementing social content that informs and engages audiences and aligns with MJFF’s style and brand standards;
  • Developing and implementing email campaigns, including email content, for distribution using mass email delivery applications;
  • Monitoring social channels and external forums to inform content strategy and maintain influencer relationships;     
  • Developing a plan for regular maintenance and response to community comments across MJFF social channels;        
  • Creating and disseminating regular social listening reports to identify emerging topics, business needs, brand maintenance, and crisis communications;  
  • Working with the Director, Marketing Strategy to set goals for acquiring and retaining audiences during brand marketing campaigns;      \
  • Working with a variety of internal and external teams (client groups, internal creative teams, and media buyers) to create and optimize creative campaign strategy and content to meet goals, particularly for Edmond J. Safra Fellowship in Movement Disorders, the Parkinson’s Buddy Network, MJFF’s educational programs, and promotions of MJFF’s core suite of publications;       \
  • Working closely with Project Management Office and other marketing staff to ensure promotion of digital and social initiatives are in sync with other MJFF marketing and communications activities; and 
  • Utilizing Adobe Creative Suite and other tools and technologies.

Position requires: (1) Bachelor of Arts in Marketing or Bachelor of Business Administration with a major in Marketing and (2) 2 years of experience in marketing and/or engagement position(s) involving digital and social media marketing/promotion, to include at least three months of each of the following: (a) marketing experience with non-profit/socially conscious organizations, (b) email marketing strategy and using mass email delivery applications, (c) developing digital/social media content, (d) developing content for international and diverse audiences, (e) developing creative campaign strategy, (f) working with a variety of internal and external teams (client groups, internal creative teams, and media buyers), and (g) using Adobe Creative Suite and Asana social media calendar. Experience may have been gained prior to completion of required degree.

 

How to Apply:  

Interested candidates should submit a resume and thoughtful cover letter describing their specific qualifications and interest in the position. Applicants who best match the position's needs will be contacted.

 

About Us:

The Michael J. Fox Foundation for Parkinson’s Research (MJFF) was founded in 2000 with one clear objective: accelerating meaningful therapeutic advances and, ultimately, a cure for Parkinson’s disease (PD). The Foundation applies extraordinary scientific, business and media assets to this singular focus—thus creating a unique and dynamic organization. Since inception, MJFF has quickly grown into the largest nonprofit funder of Parkinson’s disease research, having funded over $1 billion in research projects in both academic and industry labs worldwide.

 

Core to our philosophy is how we think of our capital and its risk profile relative to other stakeholders in the drug development pipeline. We work aggressively to de-risk various therapeutic strategies and tools in the hopes of building a robust pipeline of new treatments for patients. In order to achieve our mission of finding a cure for PD it is critical that we engage with, and bring together, members of the PD community including researchers, physicians, health professionals and most important, people with Parkinson's and their families.

 

We believe that to find a cure for PD as quickly as possible, our capital needs to push research forward today—we therefore deliberately hold no endowment or excessive reserves. We instead seek to deploy funds raised as quickly and wisely as possible. MJFF raises over $200 million annually. Today, the Foundation has approximately 209 full-time employees. We offer a collegial and collaborative environment where optimistic problem-solvers and entrepreneurial, resourceful individuals can thrive and make a tangible difference for millions of people living with Parkinson’s disease.

 

Vaccine Statement:

At The Michael J. Fox Foundation (MJFF), the health and safety of our team and our community is a priority. MJFF has made the decision to require all staff receive the COVID-19 vaccine as a condition of employment. Successful applicants for this position must be fully vaccinated by date of hire and proof of vaccine is required. Full vaccination is defined as two weeks after both doses of two-dose vaccine or two weeks after a single-dose vaccine has been administered. Anyone unable to be vaccinated, because of medical or religious reasons, can request a reasonable accommodation for consideration.

MJFF is an equal opportunity employer. We strongly encourage applications from individuals who will contribute to our efforts to build and support a diverse, equitable and inclusive workforce. Diversity may refer to characteristics including, but not limited to, race, religion, ethnicity, sex, gender identity, sexual orientation, socioeconomic circumstance, geographic background, ability and disability, political ideology, and age.

 

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