Vice President, Marketing Data & Insights

Job Title: Marketing Data & Insights

Position Summary:

The Vice President, Marketing Data & Insights should be a seasoned expert in digital marketing and data intelligence with experience building and leading a technical team. This is a high-impact management role with primary responsibility for defining and building our approach to marketing data and insights and gaining the buy-in and partnership of stakeholders at all levels including direct reports, peers, and the C-Suite. The successful candidate should demonstrate mastery of marketing technology tools, platforms, and frameworks but also a track record of developing talent and managing people and projects in a fast-paced, entrepreneurial team environment where deadlines and time management are a must. This position can be fully remote or a hybrid-flex schedule at our New York (Midtown) office.

Primary Duties and Responsibilities:

50% Research / 50% Development

Lead marketing data analytics to define new ways to evaluate, visualize, predict, and understand audience behaviors, outcomes, and needs across a range of programs and CTAs.
Use marketing data analytics and insights to help strategists and internal clients make better decisions to maximize outcomes.
Lead and mentor data analysts partnering with strategists and internal clients to develop marketing campaigns with clear KPIs focused on acquisition, engagement, and conversion.
Lead audience segmentation optimization efforts
Partner with strategists on developing custom, segmented targeting approaches that provide unique messaging opportunities.
Lead the technical implementation of segmentation across databases and platforms.
Lead/evolve internal and agency resources on the development of disciplined and data-driven user journeys.
Develop frameworks and narratives for reporting meaningful insights to stakeholders at all levels.
Establish standard analytics capabilities packages to streamline measurement and client reporting across a wide range of Foundation projects and stakeholders.
Provide advanced and creative solutions as needed to answer questions about audience acquisition, engagement, and conversion.
Lead the team in continually optimizing reporting to ensure strategists and clients have relevant insights to adjust campaigns as needed.
Display keen knowledge of marketing automation innovation and trends.
Partner and collaborate on centralized data governance with key stakeholders in the Administration, Research and Fundraising teams to ensure continual optimization of data platforms, privacy and security, lead on the implementation of integrations from marketing platforms, and capture and structure of audience data.
Liaise with analytics teams situated in Research and Development to help the Marketing team better serve their needs while establishing/maintaining clarity of roles and responsibilities; collaborate to maintain workflows and build integrations within Marketing Cloud, Salesforce, Adobe Analytics, and various web properties.
Contribute to organization wide efforts to sustain a clean database and implement/maintain/evolve segmentation models.
Demonstrate superb communication and relationship skills, including the ability to work with and present to C-level executives.

Qualifications and Skills:

15+ years’ experience in data analytics with demonstrated ability to model and analyze data toward insights that influence marketing strategy and decision making.
Track record of progressively responsible marketing technology experience including managing/mentoring direct reports and onboarding/overseeing agency contributors.
Knowledge of major marketing platforms such as Salesforce Marketing Cloud (highly preferred), Marketo, Hubspot, Eloqua or Pardot.
High comfort level with CRM and website analytics platforms, DOMO, Asana, and JIRA. Familiarity with HTML, CSS, and SQL.
High level of comfort with technology and the ability to learn quickly.
Bachelor’s degree in related field.
Strong sense of collaboration across the organization.
Self-starting, proactive, resourceful approach to work.
Ability to juggle multiple responsibilities with positivity and agility.
Strong written and verbal communication skills.
Prior nonprofit experience a plus.

How to Apply:

Interested candidates should submit a resume and thoughtful cover letter describing their specific qualifications and interest in the position. Applicants who best match the position's needs will be contacted.

About Us:

The Michael J. Fox Foundation for Parkinson’s Research (MJFF) was founded in 2000 with one clear objective: accelerating meaningful therapeutic advances and, ultimately, a cure for Parkinson’s disease (PD). The Foundation applies extraordinary scientific, business and media assets to this singular focus—thus creating a unique and dynamic organization. Since inception, MJFF has quickly grown into the largest nonprofit funder of Parkinson’s disease research, having funded over $1 billion in research projects in both academic and industry labs worldwide.

Core to our philosophy is how we think of our capital and its risk profile relative to other stakeholders in the drug development pipeline. We work aggressively to de-risk various therapeutic strategies and tools in the hopes of building a robust pipeline of new treatments for patients. In order to achieve our mission of finding a cure for PD it is critical that we engage with, and bring together, members of the PD community including researchers, physicians, health professionals and most important, people with Parkinson's and their families.

We believe that to find a cure for PD as quickly as possible, our capital needs to push research forward today—we therefore deliberately hold no endowment or excessive reserves. We instead seek to deploy funds raised as quickly and wisely as possible. MJFF raises over $100 million annually. Today, the Foundation has approximately 203 full-time employees. We offer a collegial and collaborative environment where optimistic problem-solvers and entrepreneurial, resourceful individuals can thrive and make a tangible difference for millions of people living with Parkinson’s disease.

Vaccine Statement:

At The Michael J. Fox Foundation (MJFF), the health and safety of our team and our community is a priority. MJFF has made the decision to require all staff receive the COVID-19 vaccine as a condition of employment. Successful applicants for this position must be fully vaccinated by date of hire and proof of vaccine is required. Full vaccination is defined as two weeks after both doses of two-dose vaccine or two weeks after a single-dose vaccine has been administered. Anyone unable to be vaccinated, because of medical or religious reasons, can request a reasonable accommodation for consideration.

MJFF is an equal opportunity employer. The Michael J. Fox Foundation strongly encourages applications from individuals who will contribute to our efforts to build and support a diverse, equitable and inclusive workforce. Diversity may refer to characteristics including, but not limited to, race, religion, ethnicity, sex, gender identity, sexual orientation, socioeconomic circumstance, geographic background, ability and disability, political ideology and age.