GENERAL PURPOSE OF THE JOB:
Lead SCU’s marketing communications efforts.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Collaborate with members across the organization to gain an in-depth understanding of the different stakeholder groups, what their needs are, and how best to engage and guide them through key change initiatives that result in institutional brand building. Development of strategy and tactics as part of the annual planning process and on an ongoing basis to deliver results.
- Support the development of faculty into enthusiastic, authentic advocates of our brand by creating communications that bring their stories to life and reinforce our culture.
- Work across departments and with other marketing colleagues to leverage content across multiple platforms/channels including blogs, social media, and traditional media.
- Publish content on SCU digital properties including the scuhs.edu website and mySCU intranet website. Identify and execute website improvements utilizing personal skills and outside resources as required.
- Develop and execute internal communications that engage and educate faculty/staff about our brand, university news, and other information in coordination with the overall communications strategy.
- Create and develop communication materials, including, but not limited to, email, print, video, and digital supporting internal leaders, programs, and key institutional initiatives.
- Working with faculty and administration, build a pipeline of compelling story content from the institution that targets key external content curators including editors, bloggers, trade groups, and local and national publications.
- Manage and update third-party ratings and review sites.
- Identify and build relationships with key influencers including but not limited to conferences, associations, and industry publications. Support conferences and other events both on and off campus.
- Review and edit essential internal communications before dissemination to ensure accuracy, clarity, and tone of voice.
- Write and edit company-wide communication to staff, including on behalf of senior executives (President/Provost).
- Effectively report results and make data-driven recommendations on what’s working and what is not.
- Propose, seek approval for, and implement an Annual Internal Communications Plan that supports the President’s annual transformative initiatives; reinforces the institution’s mission, vision, and values; and positively influences employee engagement.
- Assist the President and Provost, at their request, with preparing materials for the President’s Town Halls and Provost’s Forums, consistent with the Annual Internal Communication Plan.
- Create, review, edit, and/or write the following: website copy, admissions collateral and communication, formal student-facing collateral, and formal external-facing collateral (i.e. program and university brochures).
- Lead the creation of video collateral working with both internal and external creative resources as needed.
- Identify opportunities to use infographics to communicate institutional and programmatic priorities and content in a compelling, forward-thinking way.
- Develop and maintain the University’s style guide for written communication.
- Create and execute a media relations strategy.
EDUCATION AND/OR EXPERIENCE:
- 5+ years of experience in developing and managing high-impact strategic internal and external communications, in complex, matrix organizations.
- Higher education experience is beneficial.
- Bachelor’s degree in Journalism, English, Marketing, Communications, or other related fields.
- This position requires proficiency in all Microsoft Office tools.
- Beneficial skills include experience in Canva, video editing, and photography software.
- Ability to learn new software tools as needed.
OTHER SKILLS AND ABILITIES/ QUALIFICATIONS:
- Experience in creating campaigns that have driven strong engagement with internal and external stakeholders.
- Stellar writing skills, including the ability to write persuasive and compelling content for different audiences and voices.
- High level of proficiency in proofreading and editing.
- Willingness to learn marketing tools.
Must be punctual and timely in meeting all requirements of performance, including, but not limited to, attendance standards and work deadlines; beginning and ending assignments on time; and scheduled work breaks, where applicable.
This position requires monthly onsite support and/or attendance in order to meet the essential functions of the job. Onsite activities may include but are not limited to the following: photoshoots and capturing campus events. The Communications Manager Marketing will need to be able to be within driving distance and able to commute for planned events.
- Ability to work with senior-level administrators and with faculty from diverse academic and professional backgrounds.
- Comfortable in dealing with ambiguity, setting priorities, and working across departments and leadership levels.
- Passion for creativity and a knack for engaging storytelling.
- Self-motivated individual who proactively identifies opportunities and executes against them.
- Ability to prioritize and manage multiple assignments concurrently, perform well under pressure, and meet deadlines, while ensuring acute attention to detail and accuracy.
- This position has no direct supervisory responsibilities.
- The individual will be required to set strategy, budget, and lead cross-functional teams as well as outside vendors/partners.
- This position is primarily remote and the expectation is that a work environment is available that is conducive to success in the role.
- When a campus visit is necessary the individual will need to be able to drive to campus.
Expectations of SCU Employees:
The SCU President’s Cabinet has identified a set of values and attributes that are bare minimums for employment, those that are core to who we are as a university, and values to which we aspire. Further identified are qualities and attributes desirable for employees in general, and senior leadership specifically. This is in harmony with principles found in The Advantage, by Patrick Lencioni.
SCU Core Values:
1) Integrative Health: We teach, learn, collaborate, and lead by creating an open environment for multiple disciplines and professionals to bring their shared and unique skills together for the benefit of patients and students.
2) Evidence-based Practice: We value a culture of inquiry, assessment, research, scholarship, and judicious use of current best evidence to inform our decisions and work.
3) Health Equity: We value people equally. We strive to educate graduates that are prepared to improve individual and community health.
4) Inclusivity: We welcome everyone regardless of age, race, ethnicity, class, religion, gender, gender expression, sexual orientation, disability, or any other similar or protected status. We believe inclusivity leads to more diversity in our reasoning, better representativeness in our conclusions, more ingenuity in our problem solving, and greater equity in our care.