The Digital Marketing Specialist works closely with the agency’s Brand Managers, Account Managers, Web Development Manager, and Associate Director of Digital Marketing to assist with client project fulfillment. This role helps coordinate and execute specific projects or tasks. The Digital Marketing Specialist works diligently to plan, execute, and measure digital efforts, including paid advertising, SEO, content marketing, email marketing, and SMS marketing as well as plays a vital role in data tracking, and reporting.

 

Responsibilities

  • Attends and assists Brand Managers, Project Managers, and the Associate Director of Digital Marketing with client meetings to establish digital marketing goals

  • Assists with digital marketing strategic planning

  • Prepares and presents Paid Social Media, SEO, PPC, Programmatic Ad, Analytics, and Lead Generation reports

  • Ensures all campaigns have structured conversion tracking set-up (Google Analytics and Google Tag Manager) for reporting purposes

  • Keeps up with current trends, best practices, and industry standards, including knowledge of Facebook, Twitter, TikTok, WordPress, Instagram, and other digital media platforms

  • Constructs digital ads and other digital efforts as needed

  • Creates and develops CMS-based newsletters and emails

  • Produces reports that highlight key insights, analyzes what’s working and what adjustments have been made, and provides recommendations for optimizing campaign performance

  • Participates and presents audits and recommendations during new business meetings, client meetings, and internal meetings

  • Other duties as assigned

 

Qualifications 

  • Education: Bachelor’s Degree or AA with 5 years’ equivalent experience.

  • Work Experience: At least two years of previous experience in digital marketing.

  • Proficiency in Digital Marketing Tools: Strong experience with digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools like Moz or SEMrush.

  • Creative and Analytical Thinking: Ability to think creatively and analytically, developing innovative digital marketing campaigns and using data to optimize performance.

  • Time Management Skills: Exceptional time management and organizational skills, with the ability to prioritize tasks and manage multiple projects simultaneously in a fast-paced, team environment.

  • Technical Skills: Basic knowledge of HTML for creating and optimizing landing pages, emails, and digital ads.

  • Problem-Solving Ability: Strong problem-solving skills with a proactive approach to identifying issues and implementing solutions.

  • Attention to Detail: High attention to detail, ensuring accuracy in all aspects of digital marketing, from content creation to campaign execution and reporting.

  • Customer-Focused Mindset: Ability to understand client needs and goals, tailoring digital strategies to meet their specific objectives.

  • Continuous Learning: Commitment to continuous learning and staying updated with the latest digital marketing trends, technologies, and best practices.

  • Experience with A/B Testing: Familiarity with A/B testing methodologies to optimize digital campaigns and content for better performance.

  • Strong Communication Skills: Ability to effectively and efficiently communicate complex digital marketing concepts to clients and team members, both verbally and in writing, ensuring clarity and alignment on project goals and strategies.