TITLE

Content & Communications Manager 

REPORTING TO

Director, Brand Experience

SUPERVISORY RESPONSBILITIES

N/A

LOCATION

Charlotte, NC, Hybrid schedule with T-Th in office and M & F remote

THE COMPANY

From humble beginnings, GALE Pacific has grown to become a global leader in technical fabrics and consumer products that protect our customers day after day, year after year. With over 600 team members across locations in Australia, New Zealand, USA, China and the UAE, our global presence allows us to continually innovate and build on a rich history dating back to 1951. Our Coolaroo® consumer products sold through major retailers globally include Shade Sails, Shade & Garden Fabrics, Outdoor Blinds and Shade Structures. GALE Pacific Commercial Fabrics include knitted, coated and advanced polymer fabrics used for agriculture, construction, mining and packaging.

 

OUR VALUES

  • Integrity

We do what is right. We are honest and ethical, worthy of the trust of others. It is the price of entry to our team.

 

  • Respect  

Respect guides the way we operate at all levels – with consumers, customers, suppliers, investors, the community, and our own team. ​

 

  • Collaboration

We believe in the power of working together in a collaborative way. Every function and every role is as important as each other.

 

  • ​People

People are the heart and soul of our business. We continually strive to provide a safe, supportive, and engaging environment for our team to achieve their full potential. ​

 

  • Community

We are proud to be part of the communities we operate in globally. We are committed to supporting local causes and always operating in an environmentally responsible.​

 

  • Innovation

Creative thinking inspires innovation in everything we do. We seek and value ideas from our team that improve our products and provide meaningful benefits to our consumers and customers.

 

 

LEADERSHIP BEHAVIOURS

Drives for Results

  • Communicates Clear Vision Consistently​
  • Holds Self and Others Accountable​
  • Doesn’t Give Up​
  • Owns Successes and Failures​
  • Inspires us in Tough Times​

 

Exemplifies Authenticity

  • Willing to be Vulnerable​
  • Genuinely Cares for People on Their Team​
  • Words and Actions Match​
  • Makes Employees Feel Open and Comfortable
  • Has a Consistent Approach to Decision Making​

 

Develops and Empower Others

  • Provides Timely Open and Honest Feedback​
  • Empowers Individuals and Teams​
  • Makes Everyone Feel Valued for the Work They do​
  • Sets SMART Stretch Goals​
  • Gives People an Individual Growth Plan​

 

Fosters Collaboration

  • Develops Ideas With Input From Others​
  • Maintains an Open Mind and Listens​
  • Is Inclusive​
  • Drives Teamwork Between Functions​
  • Creates a Learning Environment​

 

Acts with Courage

  • Challenges the Status Quo​
  • Makes Tough Decisions
  • Is Not Afraid to Have Difficult Conversations​
  • Actively Leads the Team Through Challenges

 

 

 

OVERVIEW OF ROLE OR HOW THE ROLE MAKES AN IMPACT

 

We are looking for a strategic, creative, and hands-on Content and Communications Manager to join our Brand Experience Team, playing a critical role in how our brand comes to life across every customer, employee, and stakeholder touchpoint. This is a highly collaborative role that blends big-picture brand storytelling with day-to-day content creation, ensuring every piece of communication – from product descriptions to press releases – reinforces our brand presence in our markets and strengthens our customer connection.

 

As both a strategic thinker and skilled writer, this person will shape our overarching content and communications strategy while also creating high-quality content that brings our brands to life across digital, print, and internal platforms.

KEY ACCOUNTABILITIES & RESPONSIBILITIES
  • Develop and implement a comprehensive content and communications strategy to support our brand positioning, enhance the brand experience, and strengthen our connection with customers, employees, and partners.
  • Write, edit, and create a wide range of long and short form content for a variety of channels, including websites, blogs, press releases, newsletters, packaging, video scripts, social media, and marketing materials.
  • Ensure all content contributes to a consistent, cohesive brand story, aligned with our brand voice, personality, and values.
  • Work closely with Product Marketing, Digital Marketing, and Sales teams to craft messaging to support customer journeys across touchpoints, from product discovery to post-purchase engagement.
  • Oversee the company’s internal communications, ensuring employees are informed, engaged, and aligned with the company’s vision and brand values.
  • Manage media and influencer relations, including crafting pitches, handling press inquiries, and building relationships with journalists and industry influencers.
  • Conduct thorough keyword research and utilize analytics to inform SEO/SEM strategies across e-commerce platforms to improve search rankings, and drive traffic and engagement.
  • Master A+ e-commerce product listing content, ensuring product descriptions, features, and benefits are communication effectively to maximize conversion rates.
  • Manage and enhance the company’s social media presence, developing and curating engaging content for social media platforms to foster community interaction and increase followers.
  • Monitor and analyse the effectiveness of communications strategies and campaigns, making data-driven adjustments as needed.
  • Work with the Digital Marketing Manager to develop demand generation strategies, creating content tailored for each step of the customer journey to increase conversions and encourage customer loyalty.
  • Collaborate with cross-functional teams, including marketing, sales, HR, and product development to ensure cohesive messaging and brand consistency.
  • Stay ahead of industry trends and best practices in content creation and communications.

SKILLS & EXPERIENCE
  • Minimum 8 years of experience in content creation, copywriting, corporate communications, digital marketing, or related field, with a proven track record of both strategic leadership and hands-on content creation.
  • Bachelor’s degree in English Literature, Communications, Journalism, Advertising, Marketing, Public Relations, or related field.
  • Exceptional writing and editing skills with the ability to write across formats – from compelling brand narratives to clear, concise product copy.
  • Strong understanding of brand positioning, tone of voice development, and content’s role in shaping the brand experience.
  • Ability to adapt tone and style to match audiences and channels while maintaining brand voice and tone.
  • Highly collaborative, with strong interpersonal skills and the ability to work across departments to align messaging and support both brand and business goals.
  • SEO knowledge and experience using performance data and analytics to guide content development and optimization.
  • A proactive, creative thinker with excellent attention to detail, a strategic mindset and the ability to juggle multiple projects and deadlines.  
  • Experience managing freelances, creative agencies, or external writers is a plus.

 

 

A writing portfolio should be submitted with each application. Applicants who do not submit a writing portfolio will not be considered.