HM Alpha Hotels & Resorts is seeking a talented Digital Marketing Manager to join our team. HM Alpha is an Owner Operator specializing in the management of branded Luxury and Upper Upscale Hotels and Resorts in destination-driven markets, including. We unite under core values like integrity, teamwork, loyalty and compassion to make a difference daily. Our commitment is towards a respectful, diverse workplace where every voice is valued.

JOB DESCRIPTION

The Digital Marketing Manager is responsible for supporting the HM Alpha Hotels & Resorts Portfolio. This position develops and executes strategy enhancing all e-commerce and marketing initiatives for the Hotels. Its focus is on digital sales, social media, online booking channels and lead aggregators, reputation management, website optimization, and general online marketing. Creative thinking and experience with graphic programs is an important part of assisting the Hotels with collateral and other promotional needs. Flexibility in task work, and adaptability in working with various agencies is crucial.

The position’s overall responsibility is to amplify topline revenues by fulfilling promotional needs in any and all areas of the hotel by working closely with Directors of Sales and Revenue Managers.

The job requires knowledge of digital, eCommerce, and Marketing principles and practices in the hotel or comparable industry, including website presence, social media and ad campaigns, search engine marketing, demand generation channels, and online reputation management.

The environment at HM Alpha is fast-paced and dynamic, and the Digital Marketing Manager will need to work well both independently and in a group setting. The Digital Marketing Manager will report to the Chief Commerce Officer.

DUTIES & RESPONSIBILITIES

  • Provide digital support for portfolio wide initiatives and projects when needed to include audits, and online presence evaluations.

 

  • Assist property teams in digital marketing best practices, including but not limited to SEO, search engine marketing, online reputation management and overall online representation.

 

  • Support the hotels’ Social Media strategy on relevant platforms as needed, for hotels and F&B outlets. Actively post, engage with users, create advertising campaigns, track impact, analyze data and communicate ROI to stakeholders. Train property social media champions to ensure they are active on hotels’ social channels.

 

  • Assist property teams in digital marketing best practices, including but not limited to SEO, search engine marketing, Online Travel Agency site optimizations, Brand website optimization, online demand generation channels, social media, online reputation management and overall online representation.

 

  • Create digital ads and paid search campaigns and optimize for best performance. Review such campaigns with the hotel and revenue teams!

 

  • Manage special events programming throughout the hotel to gain public attention through the media without advertising directly.

 

  • Help with the creation of digital collateral including but not limited to flyers, ads, social media posts, other templates and brochures. Knowledge of Canva is an advantage.

 

  • Manage photography assets for hotels, work directly with photographer to build shot lists and be on property during photoshoots to assist and manage hotel staff. (Follow brand guidelines on required shots)

 

  • Participate in monthly property calls and occasional visits to review digital marketing performance and opportunities.

 

  • Responsible for monitoring online reputation and guest reviews performance. Ensure the hotel is responding to guest reviews appropriately and timely on all identified channels.

 

  • Leverage brand resources for new and existing hotels. Identify ‘Best in Class’s hotels within brand to follow as benchmark to our own branded websites.

 

  • Actively participate in property financial reviews, identifying and responding to critical need areas and trends. Share and distribute Brand supported and new Digital initiatives that add value to the portfolio. Communicate and implement Brand initiatives in a timely and effective manner.

 

  • Performs other duties as assigned.

 

QUALIFICATIONS

  • A college degree is required, preferably related to marketing or communications if relevant job experience is limited.

 

  • Training certificates from HSMAI or other industry related organizations and courses is a plus.

 

  • Two years hotel experience is preferred.

 

  • Curious and always eager to learn.

 

  • Creative with good communication and analytical skills.

 

  • Excellent written and verbal communication skills.

 

  • Enthusiastic team player who supports the overall digital marketing team and our hotel teams with a positive.

 

  • Work collaboratively with the Corporate Office to ensure Company assets are accurately tracked and protected.

 

  • Remain positive, resourceful and possess the ability to improvise while working in a fast-paced environment, sometimes under pressure. Embraces new things.

 

  • Superior organization and time management skills, the ability to schedule, manage and complete work effectively and efficiently.

 

  • Ability to use metrics and analytics.

 

  • Expertise is required in marketing applications such as Canva, Adobe, and Power Point, online reputation tools, ALL social media channels including Facebook, Instagram, Tik Tok, X, etc. Additional experience filtering and working with Influencers and managing photo shoots is a plus.

 

BENEFITS

  • Generous medical, dental, and vision available first of the month following hire date, includes FSA, HSA, and Dependent Care
  • Disability Insurance
  • Life Insurance
  • Employee Assistance Program
  • Supplemental benefits
  • 401k matching
  • Employee discount program
  • Vacation and Sick Time
  • 8 paid holidays

 

Compensation: Salary plus bonus

Schedule: Monday – Friday, 8am-5pm plus OT (when needed)

Location: Nashville, TN

Travel Required: Yes

 

HM Alpha Hotels & Resorts is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. We are committed to providing an environment of mutual respect, the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, sex (including pregnancy and gender identity), national origin, age (40 or older) disability, genetic information, family or parental status, military service, or any other status protected by the laws or regulations in the locations where we operate. Southwest Value Partners will not tolerate discrimination or harassment based on any of these characteristics.

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