The Opportunity
InCharge Energy is seeking a highly motivated Digital Marketing Lead to develop digital marketing strategy. As part of the Marketing team, you will be working across the business to plan, execute, and drive a number of different marketing campaigns.
The Digital Marketing Lead will have experience with drafting social media campaigns, experience with tracking remarketing metrics, and drip campaigns – specifically, this candidate should be proficient in Pardot. If you are looking for a meaningful job in a fast-paced environment in a growing team, with room for advancement and fit the requirements below, we are looking forward to meeting you and finding the perfect position for your next career.
What You’ll Do
• Develops digital marketing strategy
• Creates Pardot and HubSpot email campaigns
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Designs, builds, and maintains our social media presence
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Generates and gains approval for new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and sales operations tools and optimize user experience
• Evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops junior marketing team members by providing information, educational opportunities, and experiential growth opportunities.
Your Experience and Capabilities
• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Able to communicate with executive leadership and key corporate partners regarding campaign objectives, status and strategy
• Strong coaching and subordinate involvement
• Experienced in process design and management
• Self-motivated and customer-focused
• Proficient in market research and statistical analysis
• Able to develop budgets
What We Offer
• Competitive compensation and benefits package including 401(k) matching contribution, health, dental, and vision, cell phone reimbursement, and unlimited vacation
Equal Opportunity
Employer Employment at InCharge Energy is based solely upon individual merit and qualifications directly related to professional competence. We strictly prohibit unlawful discrimination or harassment on the basis of race, color, religion, veteran status, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation, or any other characteristics protected by law. We also make reasonable accommodations to meet our obligations under laws protecting the rights of the disabled.