OPT Industries (http://optindustries.com) is a rapidly growing, venture-backed MIT spinoff company that focuses on building the next generation of additive manufacturing technology. Working at the intersection of automation engineering, computational design and polymer science, we design and commercially manufacture highly customizable materials and products- everything from medical devices to luxury fashion.
Our mission is to transform products by taking an integrated approach from design to manufacturing. As we continue to expand our operation, we are looking for experienced leaders to drive the product growth strategy to meet increasing customer demands in the field of Cosmetics. Candidates must be self-motivated, possess excellent communication skills, and thrive in a fast-paced, entrepreneurial, performance-minded team environment.
The location for this position is Medford, MA, USA
Develop and execute a comprehensive marketing plan for a rapidly growing company
Evangelize the unique benefits that OPT Industries provides in a wide range of industries
Playing an integral part in shaping the company's strategy and growth as the company scales.
Collaborating with a talented team with diverse backgrounds
As a Marketing Director at OPT Industries, you will be responsible for the planning, development, and execution of our marketing strategy to promote our groundbreaking soft goods and architected materials.. You will be working closely with the executive team, product designers, and sales team to effectively communicate our value proposition and drive customer engagement. This is an exciting opportunity to play a pivotal role in the growth and success of a cutting-edge.
Develop and implement an integrated marketing plan, including demand generation, content marketing, digital marketing, PR, events, and social media initiatives
Manage and optimize the company's website, social media platforms, and other online channels, ensuring consistent messaging and branding
Collaborate with the product design and commercial teams to create compelling marketing materials, including editorial content, blogs, newsletters,, visuals, presentations, and sales collateral
Conduct market research to identify new opportunities, customer segments, and potential partnerships to drive customer engagement
Measure, analyze, and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement
Stay current on industry trends and best practices, ensuring OPT Industries marketing strategies are up to date and competitive
Manage relationships with external agencies, partners, and vendors as needed
Bachelor's degree in Marketing, Communications, or a related field
5+ years of experience in marketing, preferably in ap or technology environment
Excellent written and verbal communication skills, with the ability to create engaging marketing content and present complex ideas clearly
Demonstrated success in creating and executing marketing strategies for innovative products or services
Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
Strong team player with demonstrated ability to work and communicate with cross-functional team members
Self-starter with the ability to work independently and collaboratively in a fast-paced environment
Passion for innovation and staying up-to-date with industry trends and best practices
Experience in the consumer goods or 3D printing industry preferred