Sharing a common love of anime and Japanese culture!

SPJA is a 501(c)3 non-profit organization dedicated to celebrating and uplifting the unique and deep culture that surrounds Japanese animation. Our roots originated from Cal Animage Alpha, an anime club at UC Berkeley, which co-sponsored the first Anime Expo in 1992, along with its predecessor Anime Con in 1991.

Since then, SPJA has grown exponentially in its endeavors, with Anime Expo becoming the largest anime convention in North America, as well as establishing B2B conference Project Anime, and partnering with World Cosplay Summit to organize its US preliminary. With each unique event we produce, our purpose never strays – we aim to promote, celebrate, and educate the public about Japanese animation, manga, video games, and traditional culture.

What we are looking for: Entertainment Coordinator

Purpose of this role:  

The Marketing Coordinator assists with executing digital content strategies including email marketing campaigns, content creation, and social media management. This role will be responsible for maintaining SPJA’s websites and social media, which includes curating and creating content, communicating up-to-date information, and coordinating the review/approval process where applicable. This role will also develop consistent messaging and images for SPJA’s brands through all its digital channels and print media. 

Education/Experience: Bachelor’s degree in Marketing, Communications, or related field.

Functions of this Role:

 

·       Write copy and create graphics for digital campaigns, email blasts, social media posts, website/blog posts, in accordance with relevant brand guidelines.

·       Maintain and update website and mobile app content.

·       Monitor SPJA’s social media accounts and provide engaging interaction with followers.

·       Monitor campaign activity, utilize data to analyze performance, and identify areas of improvement/optimization.

·       Assist with gathering and reporting of metrics across various channels (social, web, mobile).

·       Provide excellent customer service responses and escalate issues where appropriate.

·       Organize and label assets in digital content library.

·       Support print collateral design projects by editing templates and preparing files for production.

·       Stay up to date on social media trends, technologies, and best practices.

·       Assist with conducting research and providing relevant analytics for various trends and other topics of interest.

·       Coordinate and assist the social media volunteer lead with their departmental needs.

·       May be requested to assist with tasks or duties relating to other marketing department functions.

Knowledge and Skills Desired:

·       Excellent knowledge of Facebook, Twitter, Instagram, YouTube, social media management programs, and social media best practices.

•  Basic knowledge of HTML and Wordpress preferred.
  

·       Experience with graphic design, such as basic knowledge of Adobe Photoshop. Familiarity with Adobe Illustrator and Adobe InDesign preferred.

·       Experience in a customer service-oriented role.

·       Understanding of SEO and web traffic metrics.

·       Strong analytical and multitasking skills – a critical thinker with problem-solving skills.

·       Must be a fast learner with excellent time management abilities.

·       Excellent verbal communication skills.  Strong creative writing and strategic skills, as well as an eye for design and high attention to detail.

Location:  The Marketing Coordinator will be based out of SPJA’s principal office. However, this is a hybrid role which will allow working from home most days, as well as some from the office. This position must also be able to attend off-site meetings, conferences, and events as necessary.

 Physical Demands & Work Environment:

·       The duties of this position are performed indoors in a business/office setting. The noise level in the work environment is usually moderate to loud during events and minimal during non-event times.

·       During convention, this individual must have the ability to stand/walk for up to four hours at a time as there is constant walking required during the convention.

·      The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc. Constantly operates a computer and other office machinery, such as a calculator, copier, computer printer, etc.

·    The person in this position frequently communicates verbally with coworkers, supervisors and volunteers. Must be able to exchange accurate information in these situations.

 Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and requirements of this position.

Benefits:

SPJA offers a competitive benefits package which includes:

• Medical, Dental, Vision and Life insurance
• Flexible Spending Accounts – Health and Dependent Care
• 401(k) plan with employer matching
• Flexible work schedule
• 12 Holidays
• Sick time off
• Paid time off