AlgiKnit is a biomaterials company integrating science and design into textile production. Addressing the ecological damage caused by the fashion industry, AlgiKnit is creating durable yet rapidly degradable yarns. We envision the next generation of sustainable, wearable and ethical materials, produced within a closed-loop life cycle.

AlgiKnit is looking for a passionate, highly motivated Marketing Manager to help drive our marketing strategy. This individual will lead marketing programs, foster customer relationships, and advance brand building. They stay up-to-date with culture and marketing trends, and communicate effectively. At AlgiKnit, our employees gain a unique and fulfilling experience by developing and executing hands-on approaches to sustainably-minded strategies in a dynamic start-up environment. Our team members benefit from a small, close-knit working environment as all facets of our business are done collaboratively in our shared facilities.

Responsibilities:

  • Work with management to translate company goals into actionable items and develop multi year marketing strategies

  • Build on new and existing marketing programs to support marketing objective across multiple channels and segments  

  • Evaluate the impact of current and future marketing strategies in achieving their objectives by establishing KPI's and data analysis strategies

  • Propose and manage marketing research projects to generate partner insights in support of improved marketing strategy and communications 

  • Identify and partner with creative teams and other internal and external agencies and vendors 

  • Lead the execution of marketing programs from start to finish driving collaboration between teams and leveraging the right internal processes 

  • Establish and implement new structures and processes for the marketing department

  • Lead, grow, and train the marketing team

  • Work closely with internal and external partners to execute milestone-relevant announcements, launches, and events
  • Identify unexplored white space for brand development and bespoke marketing opportunities
  • Lead quarterly marketing calendar planning in alignment with R&D and product development

Required Skills:

  • Self starter with excellent communication skills

  • Experience building marketing programs and reporting on the results 

  • Competence as a creative writer with an eye for great copy 

  • Strong project management skills 

  • Strong problem solving and metric driven thinking 

  • Experience as a systems thinker with a keen eye for problem solving
  • Interpersonal skills; experience working across different teams to inform and produce content

  • A strong attention to detail in both written and visual contexts

  • Highly comfortable with ambiguity and a changing environment 

  • Highly creative individual with enthusiasm to conceptualize and implement programs that are disruptive while maintaining brand elevation

  • Ability to engage, connect and build an audience across multiple channels

  • Experience in art direction or graphic design
  • An understanding of current media landscape and best practice for media relations
  • Experience with the following platforms: All Paid Ads (Facebook, Google PPC); Pay Per Click; Google Adwords; Google Analytics; AdRoll; Instagram Paid Ads (Facebook PPC)


Job Details:

Qualifications

  • Bachelor's Degree in Marketing, Business, or similar

  • 3+ years of marketing management experience, 6+ years industry experience

Employment: Full-time

Location: Morrisville, NC