LOCATION

Candidates should be based in the NY metro area as this position requires you to commute 2-3 times per week to the New York City office.

ABOUT THE ROLE

Comic Relief is seeking a Director of Digital Growth and Giving to lead a small and mighty team committed to building and growing a digital marketing funnel that will drive donations and create a larger audience of engaged supporters. You will be an energetic leader able to generate ideas, test into success, and play the scales – conceptualizing strategy and managing through to execution. This is both a very strategic and very hands-on role.

This senior leader will help set the strategy and implement the plans for growth and donor engagement as part of the Comic Relief digital team. The team works closely across the Comic Relief organization, partnering with the Marketing, Fundraising, and Grants teams to strategize, drive audience and membership, fundraise, and develop and run campaigns and activations. This is a role where an ambitious and talented individual could grow quickly into a visionary, senior leader in a large impactful national organization.

This position reports directly to the head of digital.

WHAT YOU WILL DO

• Deliver on ambitious fundraising and annual revenue goals.

• Manage Comic Relief’s paid digital advertising, CRM, and email programs.

• Set and modify strategy on an annual and quarterly basis.

• Optimizing user experience and implementing best practices to maximize online donations. 

• Re-launch Comic Relief’s monthly donor program. 

• Maximize revenue from our donor database. 

• Engage and manage outside media agencies for social, SEM etc.

• Develop and implement new approaches for growing brand and campaign awareness.

• Develop and implement new approaches for growing Comic Relief’s email database and driving donation conversion. 

ABOUT YOU

• Minimum 10 years experience in growth marketing for a large, national charity, philanthropic organization, or fundraising platform; or for-profit company with a focus on growing an audience and driving digital transactions.

• Deep expertise in CRM platforms and email best practices, budget management, and forecasting ability required.

• You have proven success in building or growing an active audience and driving donor conversion.

• Savvy, strategic thinker who has experience utilizing traditional and non-traditional methods to build donor/customer acquisition.

• Strong customer orientation with the ability to understand the needs and motivations of customer segments is a must.

• You are an expert in best practices for acquisition, conversion, retention, and increasing lifetime value via paid media, email, social, etc.

• You know what others in the field are doing, both in the public and private sector, and are ready to appropriate and innovate to drive growth.

• Strong track record of managing marketing, technology, or digital projects to completion.

• Strong quantitative and analytical skills, with the ability to leverage data and insights to drive performance, audience targeting and segmentation, and optimization.

• Demonstrated experience and leadership in building comprehensive marketing funnel strategies and execution to advance an organization's mission and goals/objectives. 

• You are excited by big, audacious goals, data-driven, and get a charge from setting and then exceeding internal benchmarks.

• You are comfortable with nimble, responsive work that reacts to the world as well as changing it, and you’re confident when wading into new areas and learning as you go.

• You are an experienced manager who understands how to nurture great people and help them grow into leaders, how to build their confidence and create a results-driven culture of supportive risk-taking and experimentation.

• Strong cross-functional team management skills and leadership/people management skills required.

• You demonstrate a commitment to diversity within the office using a personal approach that values all individuals and respects differences in regard to race, ethnicity, age, gender identity, expression, sexual orientation, religion, disability, and socio-economic circumstance.

• You work collaboratively and respectfully toward resolving obstacles and/or conflicts.

• You are committed to public service.

• You are inspired by the essential work of Comic Relief and its grantee partners and believe in our vision of a just world free from poverty.

OUR VALUES

Our values reflect what is important to us at CRUS and serve as the foundation of who we are as an organization. The core value below is best illustrated by actions and attitudes that each CRUS team member practices. They define what working at CRUS means and what our teams embody through their time here.

1. Innovative

2. Collaborative

3. Inclusive

4. Respectful

5. Impact-Driven

OUR BENEFITS & PERKS

• Generous health insurance options

• 403(b) Retirement savings

• Commuter benefits program

• 25 paid time Off

• 12 paid holidays

• Summer Fridays

• Office snacks

THE PAY

CRUS offers competitive compensation. The actual salary is dependent upon many factors, including but not limited to: abilities, skills, work experience, knowledge, business needs, and market demands.

JOIN US!

Comic Relief US values diversity and is committed to the recruitment and retention of individuals of underrepresented backgrounds including race, religion, gender, and sexual orientation.

This job description in no way states or implies that these are the only duties to be performed by this employee. They will be required to follow any other instructions and perform any other duties requested by their supervisor.

#LI-ONSITE