ROLE OVERVIEW

The Manager, Digital Conversion and Performance supports the CRUS direct-to-consumer giving strategy and manages the organization’s multi-platform acquisition and conversion marketing. The Manager, Digital Conversion and Performance is skilled in both the art and science of full-funnel digital fundraising, from thorough database management and segmentation, to best practices in email, SMS and paid media including SEM . This position reports to the Director of Digital Growth and Giving. 


PRIMARY RESPONSIBILITIES

STRATEGY 15%

  • Work with Director of Digital Growth and Giving to develop audience acquisition and conversion plan, and refine based on testing and key learnings

  • Research and recommend strategies to target key audiences and implement new tactics for converting donors

  • Steward monthly membership program and drive approaches to improve monthly donor conversion and retention 


EMAIL AND SMS 35%

  • End to end ownership of constituent email and SMS program 

  • Responsible for maintaining editorial calendar, project timelines and managing internal approvals and QA processes for all outbound messages 

  • Assist on audience segmentation strategy by leading testing and building constituent lists to improve engagement, retention and revenue results 

  • Develop clear creative briefs based on project kick-off meeting and edit content across fundraising channels as needed  

  • Based on learnings from implementing our email program, recommend opportunities for improvement and define provide best practices

  • Lead reporting and performance analysis to inform strategy and decision-making to meet program conversion/retention/growth goals. Analysis includes but is not limited to campaign results, topline content analysis, open and deliverability rates, form abandonments and unsubscribes.

  • Manage consistency of code across all emails, ensuring a similar look and feel for outgoing messages in line with organizational branding.

  • Maintain source coding, UTM tracking and URL development for performance tracking.


PAID MEDIA 15%

  • Work with the Digital Team to:

    • Develop and implement paid media and paid social campaigns to drive audience growth, engagement, donor acquisition and conversion 

    • Manage Google Grant and SEM partner, helping to facilitate cross-channel message integration during campaign cycles, building evergreen messaging to aid in acquisition, and ensuring program objectives are being met.

    • Monitor and report on paid media budgets and performance to ensure all investments are meeting or exceeding industry standards for ROI


WORK WITH SOCIAL MEDIA, PRODUCT AND CREATIVE TEAMS  30% 

  • Supervise the development of effective content and campaigns in collaboration with in-house Creative and Digital teams.

  • Work closely with Manager, Social Media to ensure there is messaging integration between social posting and overall digital communication priorities

  • Develop strategies to help drive higher social engagement from email subscribers and other donors

  • Work closely with Product team to optimize landing pages and check out experience, tracking and reporting


COLLABORATION

  • Regularly partners with CRUS Marketing - primarily Digital of Growth and Giving, Director of Digital Projects and Programs and the Social Media Manager

  • Frequently works with Communications, Creative and Grants Teams

  • On a project/program basis, collaborates with Corporate Partnerships, Talent-Entertainment and Finance

  • External: CRM, P2P technology platforms and vendors  


EXPERIENCE AND SKILLS

  • Bachelor’s degree or equivalent and 3-5 years relevant experience.

  • Knowledge and experience in nonprofit communications, marketing and/or fundraising

  • Relevant experience managing an email program, expert user experience in Luminate or equivalent large-scale CRM technology 

  • Strong project/process management skills.

  • Experience with fundraising and advocacy digital strategies, including strong understanding of storytelling.

  • Proficient in Google Tag manager and UTM tracking

  • Proficient in basic HTML

  • Comfortable working in Google Workspace, MS Office,  Asana, Trello or similar systems 

  • Highly organized with the ability to handle multiple projects and priorities while coordinating workflow in a deadline-driven and service-focused environment.

  • Strong interpersonal skills, including ability to maintain strong professional relationships with a range of teams, co-workers, external vendors and senior leaders in person and by writing/phone.


PERSONAL QUALITIES & ABILITIES

  • Passion and commitment to the mission and vision of Comic Relief US

  • Comfortable moving between executing big-picture strategies and detailed tactical plans

  • Strong written and verbal communication skills

  • Highly detail-oriented and organized 

  • Able to work independently and collaboratively across teams

  • Analytical, curious, fast-learner

  • Committed to advancing equity, inclusion & antiracism in day-to-day work


 Comic Relief US values diversity and is committed to the recruitment and retention of individuals of underrepresented backgrounds including race, religion, gender, and sexual orientation.