PRIMARY RESPONSIBILITIES

STRATEGY 15%

• Work with Director of Digital Growth and Giving to develop audience acquisition and conversion plan, and refine based on testing and key learnings

• Research and recommend strategies to target key audiences and implement new tactics for converting donors

• Steward monthly membership program and drive approaches to improve monthly donor conversion and retention 

EMAIL AND SMS 35%

• End to end ownership of constituent email and SMS program 

• Responsible for maintaining editorial calendar, project timelines and managing internal approvals and QA processes for all outbound messages 

• Assist on audience segmentation strategy by leading testing and building constituent lists to improve engagement, retention and revenue results 

• Develop clear creative briefs based on project kick-off meeting and edit content across fundraising channels as needed  

• Based on learnings from implementing our email program, recommend opportunities for improvement and define provide best practices

• Lead reporting and performance analysis to inform strategy and decision-making to meet program conversion/retention/growth goals. Analysis includes but is not limited to campaign results, topline content analysis, open and deliverability rates, form abandonments and unsubscribes.

• Manage consistency of code across all emails, ensuring a similar look and feel for outgoing messages in line with organizational branding.

• Maintain source coding, UTM tracking and URL development for performance tracking.

PAID MEDIA 15%

• Work with the Digital Team to:

• Develop and implement paid media and paid social campaigns to drive audience growth, engagement, donor acquisition and conversion 

• Manage Google Grant and SEM partner, helping to facilitate cross-channel message integration during campaign cycles, building evergreen messaging to aid in acquisition, and ensuring program objectives are being met.

• Monitor and report on paid media budgets and performance to ensure all investments are meeting or exceeding industry standards for ROI

WORK WITH SOCIAL MEDIA, PRODUCT AND CREATIVE TEAMS  30% 

• Supervise the development of effective content and campaigns in collaboration with in-house Creative and Digital teams.

• Work closely with Manager, Social Media to ensure there is messaging integration between social posting and overall digital communication priorities

• Develop strategies to help drive higher social engagement from email subscribers and other donors

• Work closely with Product team to optimize landing pages and check out experience, tracking and reporting

COLLABORATION

• Regularly partners with CRUS Marketing - primarily Digital of Growth and Giving, Director of Digital Projects and Programs and the Social Media Manager

• Frequently works with Communications, Creative and Grants Teams

• On a project/program basis, collaborates with Corporate Partnerships, Talent-Entertainment and Finance

• External: CRM, P2P technology platforms and vendors  

EXPERIENCE AND SKILLS

• Bachelor’s degree or equivalent and 3-5 years relevant experience.

• Knowledge and experience in nonprofit communications, marketing and/or fundraising

• Relevant experience managing an email program, expert user experience in Luminate or equivalent large-scale CRM technology 

• Strong project/process management skills.

• Experience with fundraising and advocacy digital strategies, including strong understanding of storytelling.

• Proficient in Google Tag manager and UTM tracking

• Proficient in basic HTML

• Comfortable working in Google Workspace, MS Office,  Asana, Trello or similar systems 

• Highly organized with the ability to handle multiple projects and priorities while coordinating workflow in a deadline-driven and service-focused environment.

• Strong interpersonal skills, including ability to maintain strong professional relationships with a range of teams, co-workers, external vendors and senior leaders in person and by writing/phone.

PERSONAL QUALITIES & ABILITIES

• Passion and commitment to the mission and vision of Comic Relief US

• Comfortable moving between executing big-picture strategies and detailed tactical plans

• Strong written and verbal communication skills

• Highly detail-oriented and organized 

• Able to work independently and collaboratively across teams

• Analytical, curious, fast-learner

• Committed to advancing equity, inclusion & antiracism in day-to-day work

 Comic Relief US values diversity and is committed to the recruitment and retention of individuals of underrepresented backgrounds including race, religion, gender, and sexual orientation.