Job Summary:

Responsible for managing all classical marketing functions in a high-growth company, including upstream and downstream:  product launch planning, next gen product definition, market research, product management, product training, and marketing communications and programs.

Essential Duties and Responsibilities:

• Develop and lead commercial launch plan activities including market research efforts product positioning, segmentation, targeting, pricing strategy, and sales strategy.
• Lead launch planning process in coordination with other functional areas to ensure seamless launch in various geographies.
• Analyze qualitative and quantitative data to develop a deep understanding of market and technology needs, trends, and disruptors, translating this analysis into business opportunities and actions.
• Collaborate with R&D and other cross-functional partners in leading projects through the product development lifecycle up to commercialization. 
• Continually assess customer satisfaction with product and service, and be the “voice of the customer” interfacing with other functions within the Company.
• Identify market research needs and work with appropriate stakeholders to collect voice of customer feedback utilizing multiple methodologies. 
• Work closely with physician customers to better understand needs and solicit concept feedback.  Facilitate customer meetings and advisory board discussions.
• Carefully monitor the competition and strategically position products to maximize differentiation, market adoption, and revenue growth.
• Develop, implement, and monitor advertising and promotional activities such as marketing materials, public relations, and related items.
• Manage company website and work with developers on new content as needed to support strategic marketing plan as the company progresses.
• Develop and maintain strong relationships with key opinion leaders (KOLs) to help achieve the Company’s clinical objectives and medical education.
• Manage Company presence at relevant scientific, technical, and business meetings and conferences. 
• Maintain in-depth knowledge of the neuromodulation market, competitive landscape, clinical environment, and other developments related to Presidio’s products.
• Proactively support Presidio’s  goals and objectives, policies and procedures, Good Manufacturing Practices, and FDA regulations.
• Travel up to 25% of the time to ensure consistent and frequent contact with KOLs, 
• clinical sites, support cases and training, and attend critical industry meetings.
• Comply with Presidio Medical’s quality system requirements as well as any applicable regulatory requirements.
• Comply with all health and safety regulations, policies, and work practices.
• Other duties as assigned.

Qualification Requirements: Experience:

• Minimum 8 years related marketing experience in the medical device industry.  Experience in active implantable device strongly desired.
• Previous people management experience a plus.

Knowledge/skills/Abilities:

Required

• Proven track record of bringing products to market through commercial launch planning and execution.
• Experience supporting a core team and marketing plans for new product development
• Strong financial acumen, modeling, and analytical skills enabling business analysis, progress tracking and visibility, and data driven decisions.
• Demonstrated experience in developing/executing business, marketing and launch plans.
• Demonstrated ability to lead teams and drive cross-functional results without having personnel responsibility over the team members.
• Excellent communication and presentation skills.
• Team player who is able to positively motivate team members and collaborate and build good working relationships with other departments.
• Good organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
• Computer skills including experience with Microsoft Office.

Education: 

• Bachelor’s degree in Business, Engineering, Marketing or related field required. MBA is a plus.

Physical Demands:

• Varied sitting, standing, and walking.
• Ability to lift and carry 50lbs. or less.