The Marketing and Communications Specialist, is a member of the creative, dynamic Marketing and Communications team and reports to the Director of Strategic Marketing and Communications. The ideal candidate will possess a broad range of design and technical knowledge and experience, while also having extraordinary interpersonal skills. This position will collaborate with teams across campus including: Academic, Admissions, Alumnae, Athletics, Campus Ministry, Center for Innovation, College & Career, Community Relations, Development, Student Life, Wellness, and Principal and President’s office. This is a full time, year round exempt position.


Essential Responsibilities:

  • Adept at marketing, writing, and producing persuasive brochures; marketing campaign copy and video; newsletter and website stories; magazine articles, etc.

  • Creates regular, engaging social media posts across all platforms

  • Handles operational web updates (calendar, pages, etc.)

  • Generates digital forms including visually on brand content

  • Aggregates the Weekly e-News

  • Updates the site including the official web calendar, photos, copy, and other content

  • Designs and develops marketing collateral

  • Promotes Events and provides onsite MarCom support (e.g., photos and videos)

  • Coordinates video copy and shoots and creates on brand campaign videos

  • This job description is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of job tasks and expectations


Social Media:

  • Create and manage a social media plan that publishes audience-centric content for relevant social media channels

  • Perform research on current benchmark trends and audience preferences

  • Design and implement social media strategy to align with business goals

  • Generate, edit, publish, and share engaging content regularly

  • Communicate with followers, respond to queries in a timely manner, and monitor customer reviews and feedback

  • Suggest and implement new content and features to develop brand awareness

  • Stay up-to-date with current technologies and trends in social media, design tools, and applications


Data Analytics:

  • Develops a framework and system for tracking website and social media analytics

  • Creates effective search engine optimization (SEO) and social media optimization (SMO) annual strategy plans and tracks and reports on progress quarterly

  • Interprets data to recommend adjustments to email campaigns and online strategies for MarCom initiatives in an effort to increase traffic, followers, and key audience engagement

  • Monitors email bounce backs and works with data analysts to ensure data integrity across all platforms

  • Partners with the Director of Strategic MarCom to define campaign KPIs and digital specific measurement approaches that enable measurement of key outcomes

  • Tracks and reports on campaign key performance indicators (KPIs) on a quarterly basis managing the school’s social media strategy and presence, and manifesting a strategic search engine optimization (SEO) and social media optimization (SMO) plan.


Technical Skill Set and Experience:

  • Apple iOS and Google Suite

  • Email marketing (Constant Contact)

  • Form builder and creator (Jotform)

  • Design tools (Canva) and project management tools (Trello)

  • Photography and Videography


Preferred Technical Skill Set:

  • Adobe Suite capabilities (InDesign, Illustrator, Photoshop, Lightroom)

  • Create files correctly for press (bleeds, PDF proofing, color separations, etc.)


Qualifications:

  • Strong design skills and a keen sense for layout

  • Motivated with a positive attitude

  • Must possess aptitude for problem-solving

  • Ability to take direction and is receptive to constructive feedback

  • Ability to work well with others in a collaborative, team environment

  • Exceptional attention to detail and passionate about creating on brand work product

  • Exhibits initiative, responsibility, accountability, and ability to work independently

  • Facilitates decision-making and approval processes in a timely manner

  • Good written and verbal communication skills and great editing skills

  • Strong project management (including management of multiple timelines and deliverables), time management, and organizational skills


Carondelet High School is an equity-focused, inclusive, Catholic college-prep high school in the East Bay that offers young women a transformative educational experience. Since its founding in 1965, Carondelet has combined academic excellence and a recognition of the unique gifts of each of its students. The school’s focus is a woman-centered, comprehensive educational program designed to help young women build confidence and prepare for leadership and service in the 21st century going forth into the world with heart, faith, courage, and excellence.