Marketing & Social Media Manager Job Description  

Location: 9888 Waples St, San Diego, CA 92121 [in-person]

Work Schedule: 40-45 hours per week  

 

Job Overview: We are looking for an independent and strategic Marketing & Social Media Manager. This person will oversee the marketing strategy for Behind the Scenes Catering & Events, Village Vino, Blue Wave Bistro, and Destiny Coast. The Marketing & Social Media Manager will also evaluate and develop a marketing strategy based on business needs and corporate strategy to promote the Behind the Scenes services and enhance brand visibility.  

Branding: 

Maintain and manage consistent corporate image throughout all marketing promotions and promotional materials and product lines, both online and offline. 

 

Digital Marketing: 

  • Manage website content for Behind the Scenes Catering & Events and all other related entities. 
  • Work with company leadership to develop branding and marketing strategies for any new business ventures. 
  • Develop and implement digital marketing strategies aligned with overall business goals. 
  • Understand SEO and SEM strategies to improve online visibility, drive traffic, and optimize campaigns. 

 

Social Media Marketing: 

  • Manage social media accounts for Behind the Scenes Catering & Events, Village Vino, Destiny Coast, Blue Wave Bistro, and any new business’ that may be added. 
  • Demonstrate a deep understanding of Instagram, Facebook, TikTok, LinkedIn, and Pinterest, including platform-specific best practices, audience behavior, and content optimization strategies. 
  • Collaborate with cross functional teams to create content that will enhance brand visibility and awareness. 
  • Engage with influencers, media, and social media followers across all brands—Behind the Scenes Catering & Events, Village Vino, Destiny Coast, Blue Wave Bistros, and any future businesses added to the portfolio 
  • Create, edit, schedule, and optimize content across social media platforms to engage with current and or new potential clients and respond to inquiries. 

 

Content Creation:  

  • Attend events and work with Event Management to create and source digital content that can be used across marketing platforms. 
  • Capture high-quality content including event photography, styled food and beverage images, and video footage across all brands. 
  • Edit photo and video content to align with brand standards and campaign needs, ensuring polished and engaging visuals. 
  • Follow BTS content SOPs to organize, manage, and store image and video assets for efficient use across platforms. 
  • Create a consistent visual library by capturing behind-the-scenes moments, on-site activations, and styled shots for ongoing content needs. 
  • Manage the full content creation process—from pre-planning shot lists to editing and final delivery—ensuring all assets meet BTS brand guidelines. 

 

Sales and Event Support: 

  • Work closely with Director of Sales to develop quarterly sales strategies that align with overall business objectives. 
  • This consists of strategic approach to marketing initiatives, lead generation, and customer engagement to drive sales growth. 
  • As well as working with the Sales Team to enhance client engagement and communication to ensure personalized, individual outreach for top clients and consistent communication for less engaged clients. 
  • Design and source packaging for gifting or promotional offerings, design and print materials to support 
  • Sales Team (business cards, thank you cards, letterhead, etc.) 
  • Support marketing needs for seasonal, holiday and monthly offerings as agreed with Executive Team. 
  • Design and source signage for events and Major Projects as needed by management. 

 

Marketing Research: 

  • Conduct in-depth analysis of industry trends, emerging technologies, and competitive landscapes to identify opportunities for growth that could impact companies marketing strategies. 
  • Survey existing clients as needed to understand their relationship with the brand, needs, and outlook. 
  • Develop strategies to grow a new client base at all BTS Hospitality businesses. 

PR/Media: 

  • Work with Director of Sales to build relationships with news and media outlets and establish Behind the Scenes Hospitality Business as a source of information on events and hospitality in the region. 
  • Work with Finance and HR to develop strategies to improve internal PR through channels of communication and seamless onboarding experience. 

 

 
Website Maintenance & Management:  

  • Maintain and update website content for all brands to ensure alignment with current offerings, seasonal campaigns, and brand standards. 
  • Ensure consistency in visual branding, tone, and messaging across all brand websites—Behind the Scenes, Village Vino, Destiny Coast, Blue Wave Bistro, and future concepts. 
  • Regularly audit websites to update menus, event offerings, team changes, and imagery in line with brand guidelines. 
  • Collaborate with internal teams to ensure all website updates support marketing initiatives and reflect current business priorities. 
  • Troubleshoot and resolve basic website issues. 
     

Reports: 

  • Create analytics reports for Executive Team upon request, looking into quarterly and monthly business impact, as well as trends. 

 

Skills Required: 

  • Strong interpersonal oral and written skills. 
  • Strong knowledge of job duties and functions. 
  • Ability to adapt to changing demands. 
  • Ability to prioritize workflow resulting in efficient and accurate results. 
  • Self-Starter, ability to take a project from inception to completion. 
  • Proven sales ability from inquiry to final sales/client commitment. 
  • Brand-Aligned Content Production (Photo & Video) 
  • Visual Storytelling 
  • Photo & Video Editing (Adobe Suite, Canva, etc.) 
  • Shot List Planning & Execution 

Special Projects: 

Employee from time to time may be asked to work or assist on Special Large-Scale projects (i.e., Miramar Airshow, Jewel Ball, 3 Day Walk) which may include: 

  • Administrative tasks 
  • Client service tasks 
  • On site event management 
  • Or other associated duties associated with the project.