PPC & Paid Social Media Specialist - Blattner Technologies

 

Location: Vadodara, India - Remote

 

Company Overview: 

Blattner Technologies is a leader in AI-driven data solutions, dedicated to transforming businesses through innovative technology. We specialize in harnessing the power of data and artificial intelligence to drive digital transformation and operational excellence for our clients. Our mission is to empower businesses with cutting-edge AI and data solutions, fostering an environment where talented professionals can thrive and make a significant impact. At Blattner Technologies, we value innovation, collaboration, and a commitment to excellence.

 

Job Summary:
Blattner Technologies, a leading digital agency at the forefront of AI technologies and providing support to clients across various industries, is seeking a skilled and dynamic PPC & Paid Social Media Specialist to manage our client's paid advertising campaigns. The ideal candidate must possess expertise in Google Ads, Bing Ads, GA4, Google Tag Manager, and Conversion Tracking, with a strong background in managing multiple client accounts and campaigns. The candidate should also have extensive experience in US markets, understanding US-based trends, and be fluent in English.

 

 

Key Responsibilities:

  • Conduct in-depth research and analyze data to identify the most effective keywords and targeting strategies for our clients' PPC and Paid Social Media campaigns, particularly in eCommerce.
  • Develop, implement, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels, including Twitter (X), Meta, LinkedIn, Reddit, and others, tailored to each client's unique needs.
  • Implement and manage GA4, Google Tag Manager, and Conversion Tracking to ensure accurate data collection and reporting for all client accounts.
  • Develop and launch paid social campaigns on various platforms that adhere to the organization’s budget, brand, and standards, with a specific focus on eCommerce.
  • Utilize tools like SEMRush and Google Keyword Planner to enhance campaign performance and keyword targeting.
  • Leverage various AI tools to optimize ad performance, streamline campaign management, and identify new opportunities.
  • Apply a strong understanding of eCommerce platforms, systems, and conversion tracking to maximize ROI for online stores.
  • Conduct audience, placement, and platform research to inform paid social strategies.
  • Analyze and optimize ads based on KPIs, providing detailed performance reports and actionable insights to clients.
  • Build and manage audiences and develop advanced geotargeting strategies to reach the right demographics.
  • Manage bid strategies to ensure efficient use of budget and maximize campaign ROI.
  • Write compelling ad copy that aligns with brand messaging and resonates with target audiences.
  • Collaborate closely with account managers and other marketing team members to ensure strategic alignment across all campaigns.
  • Stay up to date with the latest PPC, Paid Social Media, eCommerce, and AI trends, best practices, and new technologies, utilizing this knowledge to continuously improve client campaigns.

 

Required Qualifications:

  • Proven experience as a PPC Specialist or similar role within a digital agency, with a solid understanding of PPC advertising principles and best practices across various platforms.
  • Expert knowledge in Google Ads, Bing Ads, GA4, Google Tag Manager, Conversion Tracking, and eCommerce advertising is essential.
  • Strong background in managing multiple client accounts and campaigns simultaneously.
  • Extensive experience running Paid Social Media campaigns on platforms such as Twitter (X), Meta, LinkedIn, Reddit, and others.
  • Experience using tools like SEMRush, Google Keyword Planner, and leveraging AI tools for campaign optimization.
  • Extensive knowledge of eCommerce platforms, systems, and tracking eCommerce conversions.
  • Strong experience in geotargeting, audience building, and bid management strategies.
  • Extensive experience with US markets, including an understanding of US-based trends.
  • Excellent copywriting skills for Ads and Ad Copy that drive engagement and conversions.
  • Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust strategies accordingly.
  • Strong understanding of AI and its application in advertising.
  • Fluent in English, with strong communication and teamwork skills, able to collaborate effectively with other marketing team members and account managers.
  • In-depth knowledge of Google Analytics and other analytics tools.
  • Google Ads, Google Analytics, or Facebook Blueprint certifications are a plus.
  • Flexibility for shifts aligned with US working hours may be necessary, based on customer needs.

 

Education and Experience:

  • Bachelor’s degree in marketing, Advertising, or a related field.

Work Schedule: Remote

Job Type: Full-time

Compensation Range: ₹500,000 - ₹800,000 per year

Benefits Include:

  • Competitive salary
  • Comprehensive health insurance
  • Opportunities for professional growth and development
  • Flexible work hours and a supportive team environment

Blattner Technologies is an equal opportunity employer, dedicated to fostering a diverse and inclusive workplace. We welcome applications from all qualified individuals, irrespective of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Join us in our commitment to excellence and innovation and take the next step in your career with us.