Job Title: Group Sales Manager 

Department: Marketing and Patron Experience 

Reports To: Vice President of Marketing and Patron Experience, Mike Richman 

Direct Reports: Group Sales Coordinator (½ time) 

Type: Full Time Temporary Non-Exempt; Estimated End Date December 23, 2023 

Compensation:  $2,500 Per Twice-Monthly Pay Period 

Schedule: Regular Office Hours with Some Evening and Weekend Event Work

Location:     Hybrid--Mostly Remote With Attendance at Local Events and the Music Hall 

Desired Start Date: September 18, 2023 

 

The Group Sales Manager works with a team of other marketing, sales, and customer service professionals and leads efforts to generate ticket revenue by effectively advertising and selling group tickets (10 or more tickets to a single performance sold at one time in one transaction, or via specified promo codes). Target group audiences include corporations, school and student groups, adults, seniors, affinity groups (such as fan clubs, family groups, ad-hoc groups or specialized interest groups) non-profit and for-profit associations, and groups with special needs. Familiarity with Fair Park and its surrounding neighborhoods is strongly preferred. 

 

Responsibilities include but are not limited to: 

      • Maintain, develop, nurture and close sales for Broadway Dallas’ roster of recurring group sales clients across all potential categories. 
      • Develop pipeline of new clients via outbound sales efforts. 
      • Develop sales and marketing strategy in order to maximize annual group sales revenue, in partnership with Broadway Dallas’ marketing team. 
      • Contribute to the development of sales collateral. 
      • Suggest advertising placements in targeted publications and online. 
      • Attend and present at group buyer in-person events and follow-up with sales leads activated from those events. 
      • Develop annual sales and marketing budget (expense and revenue) reflective of Broadway shows booked and their group sales potential. 
      • Manage the entire process of all group sales orders including ticket reservation, deposit, collections, and ticket delivery. 
      • Greet/host VIP groups at performances, when appropriate. 
      • Track sales and pipeline against annual and per-show sales goals. 
      • Collaborate with Broadway Education and Community Partnerships and Development departments on the exchange of potential leads and sales coordination.  

 

 Requirements:  

      • At least five years of experience in live entertainment group/corporate sales. 
      • Fluency in Microsoft Office and any common sales/CRM software. 
      • Ease in relating to people from varying educational, cultural, and social backgrounds. 
      • Demonstrated mastery of skills and ability to manage hundreds of group leaders at various stages of the sales process: awareness, discovery, evaluation, intent, and purchase.  
      • Demonstrated customer service and retention skills including adherence to deadlines, clear oral and written communication, and attention to detail. 
      • Demonstrated excellence in verbal and written communication in person, on the phone and through correspondence. A writing sample will be required as part of the interview process. 
      • Commitment to maintain confidentiality. 
      • Access to consistent method of transport to/from the Music Hall at Fair Park and around the DFW metroplex  

 

Preferred Skills/Knowledge:   

      • Bachelor’s degree or higher.  
      • Appreciation for and knowledge of Broadway shows. 
      • Established client base in the Dallas area. 
      • Ticketmaster/Archtics experience. 

 

Benefits:  

      • Unpaid personal, military, and family/medical leave.  
      • Employee assistance program.  
      • Drug/alcohol free and safe workplace, and anti-harassment policies.  
      • Professional development opportunities. 
      • Access to tickets to Music Hall events as well as from other local arts organizations. 
         

About Broadway Dallas  
The non-profit Broadway Dallas (formerly Dallas Summer Musicals) has presented the best of Broadway touring productions to North Texas audiences since 1941. Located in the historic Music Hall at Fair Park, Broadway Dallas promotes excellence in live musical theatre with year-round performances for diverse audiences of all ages, impacting the lives of children and families through education and community outreach programs, while enriching the cultural landscape of North Texas and the Southwest Region. As a 501(c)(3) non-profit organization, Broadway Dallas relies on a variety of funding sources to offer affordable ticket prices, preserve the beautiful historic theatre, educate young audiences and develop impactful community programs. 
 
Broadway Dallas is an equal opportunity employer. Broadway Dallas will not unlawfully discriminate on the basis of age, race, gender, national origin, religion, disability, or any other category protected by federal, state or local law. This policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, and transfer. 

 

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