**This position is for our San Jose, CA office - only apply if you are based there or willing to relocate**
At TDK Qeexo, we are transforming the utilization and interaction with sensor data. As pioneers in automating end-to-end machine learning for edge devices, we are reshaping the landscape of "tinyML" development. Collaborating with leading global companies, we empower teams to effortlessly devise and implement machine learning solutions for industrial applications, all without the need for coding. Originating as a spin-off from Carnegie Mellon University in 2012, we are now a proud part of TDK Corporation, a prominent global player in sensor technology.
As the Senior Marketing Manager, you will be responsible for developing and delivering highly differentiated and compelling messaging for Qeexo. You will have the opportunity to define and drive the marketing strategy for Qeexo’s Enterprise AI platform. You will be overseeing launch activities for new products and services, building the right programs to drive awareness, increase engagement, and to accelerate pipeline acquisition.
Desired candidates have demonstrated work experience in all major functional areas of marketing to include product marketing, brand awareness, content creation, and demand generation.
Key Responsibilities
- Work at both the strategic and tactical level: Develop and implement marketing, advertising, Go-to-Market (GTM), and new product launch strategies that align with business goals and drives new customer acquisition
- Drive both customer and sales facing messaging and positioning
- Manage end-to-end execution of marketing campaigns to include detailed campaign plans, creative briefs, digital strategies, goals, messaging, adoption, distribution channels, and schedules
- Plan and execute physical and digital events
- Work close to the designer to ensure assets are being developed on time and within budget
- Consistently provide thought leadership to cross functional teams through campaign execution process
- Leverage market and competitive research in partnership with business development and product management to identify market trends and opportunities
- Develop and maintain marketing performance metrics and KPIs to track the effectiveness of marketing campaigns, with accountability for cost per customer acquisition and other related metrics
- Ensure consistent messaging across all marketing channels
- Work effectively across other teams such as engineering, product, sales, and business development to achieve our joint business goals
Qualifications
- BA/BS or equivalent experience
- 10+ years of B2B Enterprise SaaS and/or AI/ML marketing experience
- Expertise in all major marketing functional areas to include product marketing, PR, brand awareness, events, content creation (digital, traditional, sales enablement), and demand generation (inbound and outbound)
- Understanding of how to use data and metrics to drive improvements
- Building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market (GTM) for consumer software and/or hardware product and service launches
- Experience with marketing management and designer software
- An effective communicator with elite presentation skills
- Travel as required
- US work authorization
Preferred Qualifications
- Experience with and understanding of AI and ML
- AI, ML, and/or SaaS enterprise sales experience within Qeexo’s target industries: Manufacturing, Consumer Electronics, Automotive, Oil & Gas, Consumer Packaged Goods (CPGs), Metals & Mining, and/or Renewable Energies
- Prior management experience