POSITION: Brand Senior Account Manager, Beauty + Wellness Public Relations
LOCATION: New York, NY
JOB TYPE: Full Time / Permanent
The Brand Senior Account Manager will execute brand priorities for clients in the beauty and wellness sectors. They will generate media outreach which will lead to communications/media awareness in the form of editorial placements (long/short lead), social communications, influencer engagement on behalf of clients and supporting product specific launches/events for clients with high-level PR tactics. The Brand Senior Account Manager is responsible for multi-tasking 7- 10 clients and working cross-functionally across team members and closely with the brand team to ensure alignment on key initiatives and activities aimed at meeting/exceeding lead and communications targets.
ROLES & RESPONSIBILITIES
- Achieve exceptional outcomes for current clients and manage an extended portfolio ensuring consistency of service is delivered in line with company policy
- Develop press relationships and manage contacts with key commentators, industry spokespeople and sector influencers
- Consistently pitch and secure media coverage on behalf of clients on a regional and national level
- Write, proof and edit a variety of PR and marketing materials, while contributing as a core team member on client accounts
- Help develop compelling stories and draft compelling narratives on behalf of clients
- Oversee assistants to review client agendas, recap reports and clips
- Lead client programs and campaigns from planning to execution within the specified budget
- Pull and collaborate with different divisions across the agency to ensure the client is getting access to the agency’s network-wide expertise
- Deliver strong media coverage consistently producing high quality internal and external communications content
- Have strong connections with leading and emerging editorial talents
SKILLS, EXPERIENCE & KNOWLEDGE
- Business acumen with the ability to communicate across departments and represent PR within the business
- 5-7 years of PR agency experience including 1-2 years as an account manager.
- Deep understanding of the beauty and wellness category
- Proven track record of success landing media placements
- Keen networker and adept at building relationships with key influencers and industry spokespeople
- Proven ability to present complex industry information to target audiences
- Expertise at handling a range of media to place products, grow brands or pitch for new customers
- Excellent project management skills with strong organizational and planning skills
- Exceptional written, verbal and presentation skills
- Outstanding interpersonal skills
- Strong negotiation and delegation skills
PERSONAL AND LEADERSHIP QUALITIES
- Some travel may be required on behalf of clients: 15-20%
- High energy, enthusiastic individual with a passion for communications and PR
- Results orientated
- Strong project management skills, ability to multitask, excellent time management and organization
- Outstanding written and oral communications abilities; including the abilities to elicit information, actively listen, dialogue freely, verbalize ideas effectively, highly comfortable public speaker
- Must be able to understand complex communications issues, find creative ways to solve problems, and make sound decisions that benefit the company
- Thrive in a fast-paced environment
- Exceptional relationship building skills, collaborative, able to work well with others.
- Comfortable in a start-up environment
REQUIREMENTS
BS in relevant field
ABOUT THE LEDE COMPANY
The Lede Company is a full-service public relations firm, specializing in entertainment. With dedicated Talent, Strategic Communications, Brand and Content divisions, we work to deliver brand strategy and measurable media results for a wide variety of clients. Our business centers on our expertise, relationships, and resources, all of which enable us to not just meet client expectations but exceed them. With a broad understanding of the new public relations landscape, The Lede Company utilizes its deep media and talent relationships in order to fully grasp TODAY’S CULTURE, and ultimately generate results.