POSITION: Brand Associate Account Director/Senior Account Manager (CPG/BEVERAGE/LIFESTYLE)
LOCATION: New York, NY
JOB TYPE: Full Time / Perm
The Lede Company, a full-service communication, strategy, and social impact consulting firm specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a creative and experienced Associate Account Director or Senior Account Manager with expertise in CPG, Beverage and/or Lifestyle to join the Brand team.
With dedicated Talent, Music, Brand, Strategic Communications, Content, and Social Impact divisions, we work with our clients to advance business and social outcomes through innovative storytelling, media, campaigns, and partnerships. Our service offerings draw on our expertise, relationships, and resources, all of which enable us to exceed client expectations and ultimately, deliver results. The Associate Account Director or Senior Account Manager will play an integral role in researching, developing, designing, and implementing key initiatives and leading accounts for a wide variety of CPG, Beverage, and Lifestyle clients.
ROLES & RESPONSIBILITIES:
· Actively pitch and secure media coverage on behalf of clients on a local, regional and national level
· Write, proof, and edit a variety of PR and marketing materials, while contributing as a core team member on 8-10 client accounts
· Develop compelling stories and draft compelling narratives on behalf of clients
· Oversee account teams
· Lead client programs and campaigns from planning to execution within the specified budget
· Develop and execute compelling influencer strategies, with tangible results
· Collaborate with different divisions across the agency to ensure the client is getting access to the agency’s network-wide expertise
· Deliver strong media and influencer coverage consistently producing high quality internal and external communications content
· Achieve exceptional outcomes for current clients and manage an extended portfolio ensuring consistency of service is delivered in line with company policy
· Develop press relationships and manage contacts with key commentators, stylists, industry spokespeople, and sector influencers
SKILLS, EXPERIENCE & KNOWLEDGE:
· 6-8 years of PR agency experience
· Strong CPG, beverage, and lifestyle editorial and influencer contacts
· Keen networker and adept at building relationships with key editors, influencers, VIPs, and industry spokespersons
· Proven track record of securing media coverage across a variety of mediums and managing social media/influencer content campaigns
· Exceptional written, verbal and presentation skills
· Outstanding interpersonal skills
· Business acumen with the ability to communicate across departments within the organization
THE IDEAL CANDIDATE IS:
· A collaborative team leader, and an out-of-the-box thinker who can bring together people, processes, and ideas to drive results
· An enthusiastic, client-facing professional with a passion for communications and deep expertise in building, stewarding, and growing relationships
· An astute communicator, seasoned researcher, and proven strategist committed to delivering excellent work
· A self-starter with energy, creativity, and an innate interest and curiosity for CPG, lifestyle, and culture
MORE DETAILS:
· Reports to the Senior Vice President, Brand
· Full-time staff role with benefits, must be based in NYC
· Must be authorized for employment in the United States
· Some travel may be required on behalf of clients: 15-20%
REQUIREMENTS
BA or BS in relevant field
ABOUT THE LEDE COMPANY
The Lede Company is a full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment, brand and nonprofit sectors. With dedicated Talent, Music, Strategic Communications, Brand, Content and Social Impact divisions, we work with our clients to advance business and social outcomes through innovative storytelling, media, campaigns and partnerships. Our service offerings draw on our expertise, relationships, and resources, all of which enable us to exceed client expectations and ultimately, deliver results.