POSITION: Brand Account Manager/Senior Account Manager (Beauty/Lifestyle Public Relations)
LOCATION: New York, NY
JOB TYPE: Full Time / Permanent
The Lede Company, a full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a creative and experienced Account Manager or Senior Account Manager with expertise in Beauty/Lifestyle to join the Brand team.
With dedicated Talent, Music, Brand, Strategic Communications, Content, and Social Impact divisions, we work with our clients to advance business and social outcomes through innovative storytelling, media, campaigns, and partnerships. Our service offerings draw on our expertise, relationships, and resources, all of which enable us to exceed client expectations and ultimately, deliver results. The Account Manager or Senior Account Manager will play an integral role in researching, developing, designing, and implementing key initiatives and leading accounts for a wide variety of Beauty and Lifestyle clients.
ROLES & RESPONSIBILITIES:
Consistently pitch and secure media coverage on behalf of clients on the national and regional level across online, print, affiliate, broadcast, and podcast media
Develop and execute compelling influencer content campaigns with tangible results
Write, proof and edit a variety of PR and marketing materials, while contributing as a core team member on client accounts
Help develop compelling stories and narratives on behalf of clients to secure consistent product-centric coverage and overall strong brand awareness
Oversee coordinators and assistants to review client agendas, recap reports and clips, while also mentoring junior staff
Lead client programs and campaigns from planning to execution within the specified budget
Communicate with clients regularly and building a strong relationship with clients, while helping handle day-to-day client tasks
Help develop and ideate client PR strategies such as client messaging, media + influencer targets, creative seeding ideas, etc.
Pull and collaborate with different divisions across the agency to ensure the client is getting access to the agency’s network-wide expertise
Establish and maintain strong editorial connections within media across beauty, wellness, lifestyle, trade, business, marketing, podcasts, broadcast, etc. along with influencer community + VIPs
Oversee seeding opportunities for clients across PR, influencers and VIPs
Achieve exceptional outcomes for current clients and manage an extended portfolio of clients ensuring consistency of PR service is delivered in line with company policy
SKILLS, EXPERIENCE & KNOWLEDGE:
3-6 years of PR agency experience
Strong beauty and lifestyle editorial and influencer contacts
Keen networker and adept at building relationships with key editors, influencers, VIPs, and industry spokespersons
Proven track record of securing media coverage across a variety of mediums and managing social media/influencer content campaigns
Exceptional written, verbal and presentation skills
Outstanding interpersonal skills
Business acumen with the ability to communicate across departments within the organization
THE IDEAL CANDIDATE IS:
A collaborative team leader, and an out-of-the-box thinker who can bring together people, processes, and ideas to drive results
An enthusiastic, client-facing professional with a passion for communications and deep expertise in building, stewarding, and growing relationships
An astute communicator, seasoned researcher, and proven strategist committed to delivering excellent work
A self-starter with energy, creativity, and an innate interest and curiosity for beauty, lifestyle, and culture
MORE DETAILS:
Reports to the Senior Vice President, Brand
Full-time staff role with benefits, must be based in NYC
Must be authorized for employment in the United States
Some travel may be required on behalf of clients: 15-20%
ABOUT THE LEDE COMPANY
Our team of 100+ has decades of experience at the intersection of culture, social impact, and creative communications across brand, corporate, talent, nonprofit, and entertainment sectors. Colleagues describe our culture as dynamic, inclusive, and collaborative and we pride ourselves on breaking industry rules and developing cutting-edge strategies that result in category-creating brands and transformational campaigns that accelerate impact for our clients. We offer a suite of medical, dental, vision, and retirement benefits, along with annual vacation, paid holidays, and commuter benefits for eligible employees.