POSITION: Brand Account Manager - CPG
JOB TYPE: Full Time / Permanent

The Lede Company Brand Account Manager will execute brand priorities for clients in the lifestyle and CPG, sectors including wellness, food/beverage and occasionally hospitality brands. They will generate strategic media outreach that will lead to communications and media awareness in the form of placements including long and short lead, features, gift guides, roundups, and social content (TikTok, IG Takeovers, etc.) They will also need to conduct influencer engagement on behalf of clients and support product specific launches/events for clients with high-level PR tactics across influencer + media. The Brand Account Manager is responsible for multi-tasking 8-10+ clients and working cross-functionally across team members and closely with the brand team to ensure alignment on key initiatives and activities aimed at meeting/exceeding lead and communications targets.

The Brand Account Manager reports to the CPG Brand Director.

• Consistently pitch and secure media coverage on behalf of clients on the national and regional level across online, print, affiliate, broadcast, and podcast media
• Write, proof and edit a variety of PR and marketing materials, while contributing as a core team member on client accounts
• Help develop compelling stories and narratives on behalf of clients to secure consistent product-centric coverage and overall strong brand awareness
• Oversee assistants to review client agendas, recap reports and clips, while also mentoring junior staff
• Lead client programs and campaigns from planning to execution within the specified budget
• Communicate with clients regularly and building a strong relationship with clients, while helping handle day-to-day client tasks
• Help develop and ideate client PR strategies such as client messaging, media + influencer targets, creative seeding ideas, etc.
• Pull and collaborate with different divisions across the agency to ensure the client is getting access to the agency’s network-wide expertise
• Establish and maintain strong editorial connections within media across lifestyle, food/beverage, hospitality, trade, business, marketing, podcasts, broadcast, etc. along with influencer community + VIPs
• Oversee seeding opportunities for clients across PR, influencers and VIPs
• Achieve exceptional outcomes for current clients and manage an extended portfolio of clients ensuring consistency of PR service is delivered in line with company policy


• 3-5 years of PR agency experience
• Strong CPG industry editorial contacts across food, beverage, spirits, hospitality, wellness, lifestyle and trade
• Strong knowledge of the affiliate and commerce editorial space, including familiarity with platforms (ShareASale, Skimlinks, IMPACT, Commission Junction, etc.) and specific contacts to tap
• Existing business and industry relationships across influencers + VIPs, with a desire to continue building new trustworthy connections
• Proven track record of success landing media placements across a variety of mediums (podcasts, long/short lead, product + brand features, launch announcements, etc.)
• Ideally previous experience designing press/influencer mailers and working with vendors + contracts
• Keen networker and adept at building relationships with key influencers and industry spokespeople
• Proven ability to present complex industry information to target audiences
• Expertise at handling a range of media to place products, grow brands or pitch for new customers
• Exceptional written, verbal and presentation skills
• Outstanding interpersonal skills
• Business acumen with the ability to communicate across departments and represent PR within the business

• High energy, enthusiastic individual with a passion for communications and PR
• Results orientated
• Strong project management skills, ability to multitask, excellent time management and organization
• Outstanding written and oral communications abilities; including the abilities to elicit information, actively listen, dialogue freely, verbalize ideas effectively, highly comfortable public speaker
• Must be able to understand complex communications issues, find creative ways to solve problems, and make sound decisions that benefit the company
• Thrive in a fast-paced environment
• Exceptional relationship building skills, collaborative, able to work well with others.
• Comfortable in a start-up environment
• Some travel may be required on behalf of clients: 15-20%

BS in relevant field

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