Role: we are seeking an experienced Ad-tech Operation Lead to join our Ad Operations team. The role requires an in-depth understanding about the mobile digital advertising industry, as well as a solid background in operating and managing multiple ad platforms and marketing solutions. The Ad-tech Operation Lead will be the owner of our ad serving platforms and fraud detection tools and strategies.
Work you will do:
Be the Technical Point of Contact for our Account Management team, participating in client meetings when necessary to explain our ad-tech solution and suggest customized solutions to key clients.
Be responsible for onboarding new clients in terms of technical operation such as implementing server-to-server postback and testing before launch.
Be responsible for new platform integration when needed such as server-to-server integration and API integration.
Be the owner of our ticketing system for operation management; operate and manage day-to-day campaign operations such as pixel, tag and tracking URLs, review the quality of campaign setup.
Troubleshoot discrepancy issues between ad platforms; collaborate with engineers to troubleshoot technical and operational problems when necessary.
Control platform usage costs such as AWS hosting fee, click cost, impression cost.
Manage ad fraud detection tool and strategy.
Partner with Publisher Management team to reach campaign’s KPI such as executing blacklist/whitelist.
Maintain the system up-to-date to industry standards.
Conduct SKAdnetwork test and SKAdnetwork campaign strategies.
Manage the reporting automation system, initiate and design a new template/dashboard for reporting when necessary.
Conduct in-depth analysis to analyze mobile user behaviors, and come up with insights for ad bidding.
Have 3+ years of experience in digital advertising operation, experience in mobile adtech and programmatic advertising is a plus.
Have experience in conducting ad platform integration such as server-to-server or API integration.
Familiarity with MMPs such as Appsflyer, Branch, Kochava, Adjust is a must.
Familiarity with partner marketing platforms such as Everflow, Affise, HasOffer, or similar is a must.
Familiarity with fraud detection tools such as Forensiq, 24 Metrics, mFilterit, Scalar, or similar is a plus.
Experience working with tracking URLs, tags and pixels.
Strong data analytical skills (such as Vlookup, Pivot Table) is a must.
You are highly organized and detail oriented.
You have a solution-oriented mindset. You have hands-on problem solving skills, enjoy investigating and troubleshooting.
You are a team player that values collaboration and support.
Nice to have:
Ability to explain complex technical concepts to simple terms for our key clients as you will be the bridge between our engineers and clients.
Ability to use HTML and Python
Prior experience with DSP, SSP, Ad Exchange, Ad Mediation or any RTB aspect.
Prior experience with SKAdnetwork / ATT / IOS 14.5+
Prior experience in setting up a standard A/B testing.
Enthusiasm to work in ap environment.
What we offers:
Unlimited PTO, remote work opportunities.
Medical, dental, vision and life insurance
Internet and mobile phone reimbursement.
Plenty of snacks, happy hours, team bonding trips.
Fast-paced environment and enthusiasm + a FUN team to work with!